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Archive for internal communication

I was having lunch with a friend recently and she told me her daughter had been fired (not for cause, but a downsizing). She was given 30 minutes to leave. We both thought that was cold and inhumane. So I posed this question to Linked: HR Resources, a subgroup of the largest human resources group on Linkedin.

"Fired with 30 minutes to leave"

Fired with 30 minutes to leave

A friend’s daughter lost her job and was given 30 minutes to clear out her desk. Why do companies do this and treat their employees as if they were criminals?

I was astounded at the heated discussion that followed – over 40 comments in all (making me the top influencer in the group for four straight weeks). Many of the comments were from HR professionals with experience in terminating employees.

The variety of comments showed that companies are still struggling with this issue: how to treat departing employees fairly and with compassion while protecting the company’s interests. A few people complained about their treatment when they were laid off, but others commended their companies for how they handled a difficult process for both sides.

They Will Steal Company Secrets

The central theme of many comments was about protecting the company:

“…normally it’s to prevent theft of company property…when terminated, some employees copy proprietary information to portable devices and hand carry them out of the office…”

“…I was stunned to find two hand guns in one employee’s desk drawer…that has made me a firm believer in helping employees move out of the office, after termination, quickly and to have plain clothes security officers nearby…

“…people will do an ‘information grab’ on the way out. I’ve seen it with both voluntary and involuntary terms, so I don’t think this risk is without merit…even worse, the employee who seems OK, but goes violent on the way out…the so-called ‘perp walk’ is there for the safety of all employees…”

There wasn’t agreement on the best approach to terminating an employee. But if an employee is treated badly during this process, or if the remaining employees see the same treatment in their futures, it is a bad omen for the company in retaining the employees they want to keep and attracting new ones.

A common thread in the comments was the need for fairness and to keep the employee’s dignity intact. Tone of voice and choice of words are crucial.

Treat Terminated Employees Fairly

A number of comments supported this point:

“…the respect and care you show a laid off employee will only help your company’s reputation in the marketplace…it only takes one or two poorly treated individuals to spread the word that your company does not value its employees…”

“…I think I could have even lived with the ‘but you might steal sensitive information’ explanation had it been presented logically, matter of factly and in a way that said, ‘This is to protect our intellectual property’ rather than ‘You are an untrustworthy criminal…”

“…I have often arranged for employees to return to the office after hours and meet with an HR team member to clean out their space. They can take more time that way and avoid disruption, which is often a bigger issue than theft, as usually IT disables systems quickly in these situations…each situation is different and you must tailor what you do each time, trying to maintain dignity for the former employee…”

What I Think

I chimed in throughout the discussion with my thoughts on the topic.  In reality, employees could be stealing while they were still working if that was their intent. Most people just want to be allowed to keep copies of their work product (assuming it isn’t confidential) for their portfolio as they search for a new job.

Touch, tone of voice, facial cues – all these come into play during a very stressful time for everyone. Be gentle when firing someone.

As a number of people commented, find a way to let people come back to get their personal belongings. Some companies ship them, but how are they to know what belongs to the employee and what belongs to the company. Is that painting yours or mine?

As I suggested in an earlier post, establish a dedicated website where those who were let go can share job leads, resumes and just chat about how they are feeling. Having a virtual hangout will enable the group members to take care of each other. Have an HR person online for the first 30 days to answer questions. Then you can let go of the lifeline as the group coalesces.

Losing a job is devastating. It can be made worse when fired employees are made to feel like common criminals.

Your employees can be your best brand ambassadors.  What does that mean?  It means you can mobilize an army of employees dedicated to communicating your company’s key messages and building your brand reputation online.  First, it is essential to establish a positive two-way dialogue with employees so they feel involved in the process of promoting the company.  They need to know management is listening to them and that they are important to the company’s success.  The key is trust – companies can’t control what employees say but if you have good relations with employees you can trust they will represent the company well.  Zappos, Intel, Comcast, IBM, Diamond Technologies and a host of other companies have done it.  So can you.

Here are 7 steps to making your employees brand ambassadors that my colleague Amy Dean and I discussed today in a session entitled “Inside Out Public Relations.”  You can view our entire audio/visual presentation at FreeWebinarWednesdays, or view the slideshow at the end of this post.  This is what we believe you need to do to enhance your external communications:

1. Establish two-way dialogue with employees. Ask employees about their perceptions of the company’s strengths and weaknesses and the words they use to talk about the company.
2. Survey employees on social networking habits and interests. What social networks are your employees using and would they be willing to create branded accounts to serve as the company’s ambassadors.
3. Cherry pick a pilot group. Use the survey to identify enthusiastic employees and train them.  Integrate the social networking inside out program with traditional marketing campaigns.
4. Craft information networking guidelines and incentives. Strike a balance between freewheeling and overbearing in advising employees what they can and cannot say.  Incorporate responsibilities and goals into job descriptions and provide incentives and rewards just as you would for their other responsibilities.
5. Work Your “Wingmen.” Start first with senior executives, the lead pilots, and ask your brand ambassadors, or wingmen, to comment on their posts and RT their tweets.  With senior executives setting an example, employees can create their own branded content within company guidelines.
6. Identify keywords to coalesce around. Establish the company’s keywords in priority order, with senior executives and employees using them as “smoke signals” to communicate with customers, partners and industry peers.
7. Establish metrics. Every company will have its own measurement systems, but it will be important to know if relationships are extending beyond social networks and improving business. Is the company moving up with search engine rankings?  Are employees motivated and is customer service improving?

Engaging your employees as part of your Inside Out Public Relations won’t happen overnight.  But who could better represent your company to the outside world than your employees, singing the praises of the company and what it stands for.

The shadow of a leader – meaning the impact an executive has on his or her employees – is always bigger than you think.  This is especially true when it comes to trust and believability in internal communications.  For internal communications to be meaningful, it is important for executives to lead by example: “Don’t just do as I say, do as I behave.”  In addition, employees in most companies are craving leadership – they want champions they can trust to lead them in new directions.

The CEO must also be the CCC – Chief Communication Champion of the company.   S/he needs to ensure that other executives are truly leading the development of a Culture of Communication – meaning that all corporate communications are reliable, truthful and contain the full story.  The CCC needs to establish a Champion Program with rewards and incentives to instill new behaviors.  A healthy two-way communication culture will lead to better performance.  For the Champion Program to succeed, it must ensure that:

•    The CEO is the visible leader of corporate communications

•    Executive behavior in support of positive communication is rewarded

•    Communications ambassadors are created at all levels of company

During bad times – such as layoffs, a hostile takeover, a product recall – those CEOs who are truly CCCs will have already gained the trust and commitment of employees to work through any crisis.

Categories : Employee Engagement
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