Archive for Social Media
How to Blog for International Audiences
Posted by: | CommentsThe blogosphere is by its very nature a truly global phenomenon. Anyone with an Internet connection can, in theory, access your blog, no matter where they are in the world. But that doesn’t mean they will. To blog for an international audience, you need to make sure your content is appealing and accessible across cultural and linguistic divides.
Target your blog
Christian Arno
On the day The Huffington Post launched its French edition, founder Arianna Huffington said, “While we will be importing the platform, technology, and tools from across the pond, Le Huffington Post will be rooted in French culture and will reflect France’s own unique personality, rich culture, and diversity of voices.”
As with the preceding Canadian and UK versions, the news giant has tailored its French content to appeal to a specific international audience. We can’t all have the resources of Technorati’s current top-rated blog, but we can focus our efforts on markets that are likely to pay dividends.
The exact nature of your blog will help determine where you should start. A blog about soccer will have a wide potential appeal throughout much of the world but may have a more select, niche appeal within the USA. Concentrating on the Major Soccer League (MSL) could help reach that niche audience while in-depth coverage of leagues based in South America or Europe could give you inroads into those markets. Read More→
I Was Booted Out of a LinkedIn Group (Don’t Worry, I’m Back)
Posted by: | CommentsI didn’t even realize it until I went to post a discussion and I received the startling message that I had been “banned” from Linked: HR, the largest HR group on LinkedIn.
Yikes. What did I do wrong? I wrote to one of the Group’s administrator to ask why and beg forgiveness. He was very nice and wrote back that it had happened a couple of months ago and no one knew why, so he was readmitting me.
Be Careful What You Post
I don’t know why either, but I lately I have received several detailed emails from administrators sent to all Group members. They are clamping down on spam, inappropriate discussions or Promotions that are mistakenly placed in Discussions and vice versa.
LinkedIn has expanded tremendously in the past couple of years and there are growing complaints about the amount of spam that people are posting. I’ve seen discussions where people have posted comments that had nothing to do with the topic – like how to make a quick buck with their get-rich-scheme. These are deleted immediately but it angers members and creates more work for the group administrators.
Building Relationships
While many of us are using social networks to build our brands and business, it’s important to remember that first we need to build relationships. Read More→
New York Times Editor Says Let Employees Use Social Media
Posted by: | CommentsAdding to my argument in last week’s post 6 Steps to Empower Your Employees as Brand Ambassadors, David Pogue, technology columnist for The New York Times, explains the importance of allowing your employees access to social media while at work.
He is interviewed in this Ragan.com video entitled “Half of U.S. businesses block social media. What’s the point?”
