Archive for Social Media
How 9 Small Businesses Are Getting it Right on Social Media
Posted by: | CommentsSocial Media Examiner (SME) hosted an online webinar yesterday and described how 9 small businesses are attracting thousands of visitors and, in some cases, millions of dollars in revenue. Most of them have only been at it for two or three years. I have to say I was more than impressed.
Social Marketing Makes Dollars and Sense
In the opening slide, we learned why social media is essential for any business.
My key takeaways from the presentation were: Read More→
Why Companies Abandon Their Blogs and What To Do About It
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I was in a new business meeting the other day and suggested that starting a company blog had the potential to increase visitors to the company’s website. We all know (don’t we?) that Google rewards dynamic content so posting regularly will eventually boost your rankings.
Why Blogs are Abandoned
The designer I was with said “Oh, no” that won’t work. I couldn’t blame him. He had designed websites and blogs for a number of clients and within a short time the blogs had been abandoned.
It’s a commitment to write a weekly or twice-weekly blog. Who will write the blog – someone inside the company or will we outsource it? What will we write about? Where will our ideas come from?
These are legitimate questions, but I believe it is a lack of will and commitment from top management that is behind the failures.There isn’t a plan in place to keep the blog going and building momentum.
Tips for Bloggers
So, if you, or your company, have abandoned your blog here are some steps to take: Read More→
Drafting Social Media Policies to Minimize Legal Risk of an NLRB Complaint
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Kyle-Beth Hilfer, Esq.
Employers struggle in social media to protect their confidential information, their reputations, and their intellectual property. The National Labor Relations Board (NLRB), on the other hand, is concerned with protecting the statutory rights of employees.
In August, 2011, the NLRB released a report on its social media investigations that ushered in a new age of corporate social media policies. Its findings do not just apply to unionized employers. The NLRB governs certain employee activities even in the absence of a union.
NLRB Reports on Social Media Investigations
In its report, the NLRB criticized social media policies that prohibit disrespectful language or negative comments, that forbid use of the employer’s intellectual property, or that protect employer’s confidentiality. Yet, these are mainstays of any employee handbook, so what can an employer do?
First, stay in touch with NLRB developments. Case law is emerging rapidly. Second, here are some current tips for employers who are drafting their social media policies for the first time or reviewing their existing policies: Read More→
The 7 Links Challenge and the Best of the Web — From Me
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Pick your best blog posts
I’ve been inspired by my fellow blogger and marketer Danny Iny at Firepole Marketing and taken up his challenge to curate seven of my blog posts for my readers.
These will be my own selection of seven posts that I’ve written: the most beautiful post, the most popular post, the most controversial post, the most helpful post, the post whose success surprised me, the post I didn’t feel got the attention it deserved, and the post I am most proud of.
Danny, in turn, got the idea from Stuart Mills at Unlock the Door who borrowed the idea from…you get the idea. Hey, viral marketing at it’s best. So, here goes. Read More→
