8 News Media Business Trends for 2010

December 27, 2009

These trends are reprinted from “ Mashable, the Social Media Guide,” By Vadim Lavrusik

With the news industry struggling to find new revenue streams that can reshape their broken business model, 2010 will be defined by experiments in news media monetization. This will also include content that is guided more than ever by the audience and ad revenue.

This coming year we will also see the results of news organizations putting pay walls up, as well as new experimental models like accepting Web donations from readers — some of which may prove to be successful. Below are eight emerging news media business trends to look for in 2010.  For more detail, go to Mashable for descriptions and images.

1. Social Media Monetization
2. Revenue Beyond Advertising
3. As Publications Fold, Others Become Lean and Mean
4. Growth in Hyperlocal and Community Models
5. Local Advertising Grows
6. Local Advertising Models Emerge
7. To Charge or Not to Charge?
8. The Fremium Model

Employees Can Become Brand Ambassadors; Learn How in a Free Webinar

August 13, 2009

As I’ve written before, internal social networking is growing like wildfire. But not nearly enough companies are leveraging their employees’ love affair with external social media sites like Twitter, Facebook and LinkedIn to communicate with customers. I will be describing how they can in a webinar on August 19 at 1 pm. EDT with my colleague Amy Dean .  For a more detailed description and to register for this free one-hour program click on this link FreeWebinarWednesdays . Read more

Does Your Company Have a Social Media Director?

August 8, 2009

Does your company have a Social Media Director to manage the company’s social media strategy?  That’s a question I posed in a LinkedIn Poll last month.  With 22 responses, it is hardly scientific, but it was telling, nonetheless.  Read more

• Try Different — Seth Godin

  The usual mantra is to 'try harder'. Trying harder is impossible when you're already trying as hard as you can.

  But you can always try different.

  Years ago, I was creating trivia questions for a product we built for Prodigy. We had a 99% accuracy rate in doing the questions. Which was great, except there were 1800 questions in a batch, which meant 18 wrong each time, which was totally and completely unacceptable. These were honest mistakes, made by smart people working as hard as they could.

  No matter how hard we tried, we couldn't do better than 99%. So we switched our system completely and did it in a totally different way. Same number of people, same number of hours, 100% accuracy.

  If it's not working, harder might not be the answer.

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