Archive for Social Media Strategy
These trends are reprinted from “ Mashable, the Social Media Guide,” By Vadim Lavrusik
With the news industry struggling to find new revenue streams that can reshape their broken business model, 2010 will be defined by experiments in news media monetization. This will also include content that is guided more than ever by the audience and ad revenue.
This coming year we will also see the results of news organizations putting pay walls up, as well as new experimental models like accepting Web donations from readers — some of which may prove to be successful. Below are eight emerging news media business trends to look for in 2010. For more detail, go to Mashable for descriptions and images.
- Social Media Monetization
- Revenue Beyond Advertising
- As Publications Fold, Others Become Lean and Mean
- Growth in Hyperlocal and Community Models
- Local Advertising Grows
- Local Advertising Models Emerge
- To Charge or Not to Charge?
- The Fremium Model
Employees Can Become Brand Ambassadors; Learn How in a Free Webinar
Posted by: Jeannette Paladino | Comments (0)As I’ve written before, internal social networking is growing like wildfire. But not nearly enough companies are leveraging their employees’ love affair with external social media sites like Twitter, Facebook and LinkedIn to communicate with customers. I will be describing how they can in a webinar on August 19 at 1 pm. EDT with my colleague Amy Dean. For a more detailed description and to register for this free one-hour program click on this link FreeWebinarWednesdays.
We will be discussing our concept of “Inside Out Public Relations,” how companies can use employees as brand advocates online to reach their customers and other constituents. A simple 7-step strategic plan can lead to empowered employees speaking out on their company’s behalf. Amy will also describe a case study in which she helped an IT consultant use Twitter to become a one-man marketing magnet for CIOs and a go-to source for trade media and conference organizers.
To learn how IBM trusts its employees to use social media wisely, tune in to the video on the landing page of this site. Along with IBM, it’s time to join companies like Dell, Southwest Airlines, Zappos and Intel and turn public relations inside out!
Does your company have a Social Media Director to manage the company’s social media strategy? That’s a question I posed in a LinkedIn Poll last month. With 22 responses, it is hardly scientific, but it was telling, nonetheless.
For detailed results by age, gender, job function, company size, and job title go to LinkedIn. Overall results,
Yes 18%
No 36%
In the planning stages 18%
Haven’t thought about it 4%
I wish we did but no plans at this time 22%
The greatest number of responses was “No,” more than twice as many as said “Yes.” Almost a quarter wished their company had a social media director but there were no plans for one. Isn’t that too bad – social media is fast becoming the dominant communications channel in business, but many companies are still behind the starting line when it comes to establishing a strategic social media presence.
Here’s the kicker: by age group, 100% of respondents aged 18-24 worked for a company with a Social Media Director. That’s a wake-up call for companies that are resisting the new media world. Your future leaders are joining the competition that are already on the social media band wagon. Beware!
