It’s a simple approach to how I work with clients. I will –
- Discuss the scope of the assignment with you
- Create a tightly focused program designed to achieve results, using the most effective communications tools – including online social media, creating written materials and training executives in key message development and delivery
- Talk with you regularly, provide progress reports, and discuss possible mid-course corrections
- Establish benchmarks of performance
BLOGS and SOCIAL MEDIA
I can help you to incorporate social media into your marketing plan to strategically reach customers, employees and other target audiences. Let me help you to get your blog up and running and also write the content for your social media networks.
Blogs have become the linchpin of many corporate social media programs — driving conversations on LinkedIn, Twitter, Google+ and Facebook. Visit my Blogs and Social Media page for more information about how other companies are using social media.
Employee engagement programs that embody the brand and foster a culture of communication will rally employees around the mission and business goals of the company. I can write communications policies, newsletters, letters and feedback programs for your employee engagement programs.
I delivered this presentation “Empowering Your Employees as Brand Ambassadors on Social Media” at an HR.com webinar. You can see how other companies are successfully collaborating with their employees to benefit the company.
Let me help you to sharpen your brand through the key messages promoted in your online and offline communications.
The web has become the preferred source of information about your company. That’s where your employees, customers and prospects are getting their information about you. So, it’s more important than ever that your brand attributes and key messages are communicated in language that is clear, concise and compelling. Nothing less than your reputation is at stake if you get it wrong. Check out my Branding page for my approach to branding, positioning and corporate identity.
WHAT MY CLIENTS THINK
Over the years, I’ve been grateful to received a number of heartwarming client testimonials.
“I would be thrilled and privileged to serve as a reference in whatever way I can, Jeannette. I have the utmost respect for your abilities and have always been appreciative of the consummate professionalism you’ve brought to your work for our firm; it is a better organization due to your efforts for our professionals. And you can use that quote too!”
John L’Abate, Former U.S. Communications Manager, Tax
“Jeannette Paladino’s business writing skills are beyond professional. I hired Jeannette to write a short piece of copy for a corporate mailing, and within 48 hours, she had a very sharp, compelling piece of copy that truly helped me get my message across to the corporate clients I want to reach. She truly understood my target audience, my brand and the tough issues my potential clients are facing right now. Jeannette is quick, sharp and truly the consummate professional. If you are someone who is interested in a business writer for blogging, to enhance your advertising or to help with amping up your marketing campaign, I highly recommend Jeannette Paladino. I give her 5 stars!“
Bea Fields, President
Bea Fields Companies, Inc.
“We knew our internal communications could be improved – I was immensely impressed with your assessment of our current processes within the Affiliate and with the National Center. We’ve adopted many of your recommendations regarding employee communications and better use of our Intranet. I think your previous service as a Board member of AHA in New York helped to produce a very nuanced report of what you think we needed to do.”
Michael L. Weamer, CAE, Executive Vice President
American Heart Association
“Jeannette Paladino is providing outstanding support for our social media program. Our clients have noticed, as one of them wrote to me, ‘I would kill to be able to write like that woman.’ ”
Joyce Newman, President
The Newman Group
If you’re interested in having a discussion about how I can help you with social media, by all means get in touch through my Contact page or phone: 941-702-5222