Do you become irritated when you’re asked to register with a website before you can access its content? You’re not alone. Janrain, a company that specializes in creating social logins (i.e., using your Twitter and Facebook accounts to sign in to a website), has compiled a study about what people do when asked to register for a site.
The infographic below summarizes the results. Bottom line: if you want more people to enter your site, don’t ask them to create a new account.
Among the findings:
- 86% of people may leave a website when asked to create an account
- 50% of people dislike creating new passwords
- 60% of people have more than 5 unique passwords to remember
- 40% of people use the Forgot Password feature at least once a month
- 88% of online users admit they have lied on forms
- 2 in 5 people would rather solve world peace than create a new password
- 2 in 5 people would rather scrub a toilet than create a new password
- 77% of online users prefer social login
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