How to get quoted in the media

How to Get Quoted in the Media

You’ve established your personal brand. How do you let the world know who you are and what you’re selling? Consider pitching a story to the media. But first you need to prepare to maximize your chances of being quoted and becoming a reliable source for reporters.

Not every interview or interaction with a reporter will result in an article. Some discussions are meant to foster a relationship and build the reporter’s confidence that you are a “good interview.” Read More→

Sales declining on social media

Has Social Media Lost its Allure for Business?

If social media was a person, it would be about 15 years old – still an immature teenager, not even close to reaching its potential. Facebook officially launched in 2006 and would still be in grade school, trying to figure out what it wants to be.

Just when you thought you had figured out how to make money on social, you get the rug pulled out from under you as the youngster changes the rules on you. Read More→

Topic clusters to meet customer needs

Use Topic Clusters to to Boost Your SERPs

As search engines become more sophisticated in serving up results — called SERPs (search engine results pages) — they are looking beyond keywords and rewarding websites that use topic clusters. These are pillar topics with a clusters of subtopics relating to the core topics.

In crawling your site Google and other engines will view you as an authority if they detect these clusters. That’s assuming, of course, that the content is original, well written and adds value for your readers. Read More→

Seasons greetings and best wishes for 2018

Maya Angelou’s Writing Continues to Inspire

I’ve never failed to be touched by the many wise sayings sprinkled through the writings of the late poet, actor, activist, and writer, Maya Angelou.

She is no longer with us, but the beauty of her words and views on life continue to inspire. And inspiration and hope are what I believe we are all seeking during these troubled times at home and in the world. Read More→