What are the most effective ways to get your visitors to like and trust you?
According to Site Pro News, you only have 8 seconds or less to convince the average web surfer to stay on your site.
If you’re like most bloggers, you’re crushed to learn that after all the hard work you put into a post, you have only eight seconds to impress visitors.
Don’t despair. You’re not completely defenseless. Here are 6 strategies that are effective in capturing the interest of your readers, pulling them deeper into your content… and finding your brand irresistible!
1- Be Completely Honest
Pat Flynn’s Smart Passive Income blog is an example of how transparency can lead to repeat visits to your site.
Pat started his blog in 2008 and ever since then he publishes a progress report every month where he shares the exact amount of money he earned from his online business models, down to the penny. He talks about his failures, not only his successes, which makes him even more trustworthy.
Tom Ewer from Leaving Work Behind is another blogger who isn’t afraid to share his successes and failures.
Both these case studies are from the “make money online” niche, but think about your own niche and what your readers need and want to know. Sharing your personal experiences from the heart will hook your visitors into becoming your fans.
2 – Respond to Every Email and Comment You Receive
If you look at successful bloggers in any niche, you’ll find that they’re among the most active participants in the comment section under their posts. This builds engagement and the trust so necessary to build a base of ongoing visitors.
The same goes for emails. If you receive a plea for help via your inbox, don’t think of it as a hassle. Instead, cherish the opportunity to build stronger relationships with your readers.
It also makes you feel good that you were able to help someone. I recently received a message thanking me for my advice. In part, it read, “I am finding it so hard to believe that somebody out there is willing to go to these lengths to help me make a success of my life.” Talk about turning someone into a fan for life.
3 – Offer Tangible Proof of What You’re Teaching
This strategy can propel you to success if properly executed.
A favorite example is Spencer Haws from Niche Pursuits, who built a public website from scratch to show his audience how they can improve their search engine rankings.
He went public from the moment he got his site’s URL and shared his progress at every step in the process. Within 62 days, his site ranked #1 for the key words “best survival knife.” He gained an enormous amount of trust from his followers by exposing himself to possible failure.
If one of your goals is to teach something to readers, consider a similar strategy to replicate Spencer’s “niche site challenge” to impress your visitors.
4 – Go on a Guest Posting Campaign
This powerful strategy can build your brand and potentially attract more readers to your site, especially if are published on an “authority blog,” which simply means that Google rewards that the site with a high page ranking because it publishes important and unique information.
Two impressive guest posting success stories are Danny Iny from Firepole Marketing and Bamidele Onibalusi from Writers In Charge. They’ve both had great success establishing their personal brands in a relatively short period of time by utilizing guest posting (see Danny’s post here on Write Speak Sell).
They were both generous in sharing exactly how they achieved it, so that you can get the same results for your brand. Danny explains his strategy in Write Like Freddy. Bamidele shows how to do it in his Guest Blogging Guide here.
5 – Create a Personal Intro Video
With everyone and their dogs blogging in every single niche, it’s getting harder and harder to stand out from the crowd and convince people that “you are the real deal.” After all, why should anyone trust you when they have so many other options?
That’s where online video enters the picture. You’ll establish your credibility by talking directly to your customers about how you’ll help them.
Not only will you come across as a professional expert, but people will also see that you’re a real person and not a faceless corporation.
A excellent example is Marlee Ward, who has recorded several videos in which she talks to her audience, including this one about why marketing your business is so important, and another of my favorites about overcoming objections.
Many small businesses have yet to leverage YouTube to promote their businesses so that alone will make you stand out.
You don’t a lot of fancy equipment to shoot a video. Some people even use their smart phones. Iin about 10 minutes you can record your video, post it, and start attracting viewers
6 – Conduct Interviews with Credible Experts
This final strategy is a bit harder to execute, but Cori Padgett from Big Girl Branding shows that it’s possible to be successful.
Cori created an outstanding archive of interviews with online entrepreneurs around the world, called Entrepreneurial Wisdom. She interviewed 61 highly successful people to share their wisdom and insights with the world by answering three quick questions about overcoming adversity, overcoming mental roadblocks and the best thing about living the entrepreneurial dream.
Her page went viral with many shares and to date has received over 240 comments.
It was a terrific idea for generating content, but also to associate herself with the big names in her industry to gain instant credibility with her readers. It wasn’t easy to connect with so many highly successful, and super busy people but she persevered and is now reaping the rewards for her personal brand.
Take One Action Now
No one is saying you have to try all these strategies to stand out from the crowd. But no matter how talented or smart you are, if you don’t take any action, you won’t get results. So try implementing at least one of these methods to “brand your way” to success.