You may have found me because you’re wondering if you should switch to WordPress. You’ve come to the right place for an answer in this article.
I’ve done two things on purpose: I’ve used the words “WordPress Website” in my headline and called what I’m writing an “article.”
Build Your Own Website
Here is something you need to know: a WordPress blog IS a website.
Many people still associate blogging with celebrities who are writing for their fans. That’s a misconception.
People with WordPress blogs use the terms “blog” and “website” interchangeably. Actually, what I’m writing now is a blog post. We could just as well call it an article, but “post” is the term used in the blogosphere.
I’ve been a blogger for over three years. In the beginning I was confused about the difference between a website and a blog, too. Now I write blog posts on a regular basis for clients and myself and I maneuver around my WordPress website like an old pro. You can too.
In this article I will first talk about how to get your WordPress website set up. Then I’ll discuss why will send more visitors to you if you have a WordPress blog and not a static website that you rarely change.
What is WordPress?
WordPress is a content management system just like the website you might be using right now for your business, except that WordPress provides much more flexibility. You yourself can create the content, insert and delete copy, add videos, images and podcasts that promote your company and your products and services.
You can more easily change the content and the design of a WordPress blog unlike a custom-designed website that will keep your webmaster in business. WordPress will save you time and money.
You’ll want what’s called a self-hosted WordPress.org blog. That is, you own the content, unlike WordPress.com which is hosted by WordPress and offers less functionality. (Note: there are other blogging platforms such as Blogger, Typepad and tumblr, but WordPress is considered the gold standard).
First, visit iThemes, which has 40 blog templates (called themes) to choose from. You’ll also need to buy a domain name – mine is Write Speak Sell. Most people use Go Daddy. You’ll also need a company to host your blog such as HostGator, which I use. (I am not an affiliate of any of these companies).
You can set up the template yourself, if you’re technically savvy. But you might want to have a professional do it, so you can spend more time on your business and less time on getting your WP website up and running.
I highly recommend these firms: The Small Business Website Guy, and Keep Up With the Web. WPBeginner offers a setup service as well as do-it-yourself tutorials to guide you through the learning curve. Or, your own IT consultant may be able to help.
After your blog is in place, you can take over. You’ll be able to go into the WP dashboard to insert content and make changes on your schedule, not someone else’s.
The WP dashboard is like the dashboard of your car. You need to learn how to use the breaks, turn on the windshield wipers, open the hood and master the other functions before you step on the gas.
Same goes for your blog. After learning the basics, you’ll be able to go into the dashboard and create pages about your company and its services. You’ll also learn how to write posts (articles) that you distribute to social media networks.
Google Will Love Your Blog
Now you can go directly to your target audience with a blog as the centerpiece of your social media strategy. Think of your blog as your hub. You’re at home plate swinging the bat with content to the social media networks. In turn, they will send runners (visitors) to your blog.
Google rewards blogs because they are dynamic with fresh content posted regularly. Static websites are out. Blogs are in.
I hope I’ve convinced you to switch to WordPress if you’re still on the fence. If you have any questions, please ask them in the comment box below.