Author Archive for Danny Iny

Write From the Heart: Does Authenticity Really Work?

"Write From the Heart"

Write from the Heart

Be authentic. Take chances. Write from the heart.

That’s what you have do to if you want people to engage with you, right? If you want them to comment and share, then you’ve got to bare your soul.

That kind of advice is all over the internet. But does it work? Is it really effective to write from the heart? Does it help people to connect with you on a deeper level? Or does it just bore and annoy them?

Sometimes, writing from the heart and sharing a personal story will help your audience to connect with you, and sometimes it won’t.

Let’s consider five case studies: Read More→