Author Archive for Emma J. Fox

7 Content Marketing Habits to Kick In 2013

Content marketing habits to kick in 2013

Emma J. Fox

A majority of marketers are adopting content marketing strategies, but not all of them are doing it right. Content marketing is creating and distributing valuable content to engage your target audiences. It isn’t advertising.

According to research released by Marketing Profs and Content Marketing Institute, 91% and 86% marketers use the strategy for B2C and B2B respectively.

Content marketing isn’t just about posting a few blogs to your site once in a while. It involves strategizing and planning for SEO, engaging your audience and trusting that they will share your content to drive traffic to your sales funnel.

Before you start writing decide how the content will be created and distributed. Here is a suggested checklist: Read More→

How Infographics Can Create Compelling Content for Your Blog

Infographics can create compelling content for a blog

Emma J. Fox

Pictures can communicate ideas with more impact than text, and that’s why infographics have become so popular.

Infographics are entertaining, engaging, visually appealing, and have better recall value than a blog post with all text.

But, from an SEO and business marketing perspective, do infographics really benefit your blog? Yes, they do.

Why Infographics?

Infographics have several key advantages. They can: Read More→

Why Google+ is Essential for Your Brand’s Visibility

"Google+ is good for business"

Emma Fox

Call it sucking up to big G or moving with the times, but the Google+ boat is one you shouldn’t be missing!

You may be aware of pros (growing user base) and cons (deriding their usage) from SEO experts but the overall trajectory is steady upward growth.

On the one-year anniversary of Google +, the company reported:

  •  250 million accounts have upgraded to or signed up for a Google+ account
  •  150 million accounts are active every month
  •  50% of its users sign in every day
  •  On average, 12 minutes a day are spent in the Google+ stream

While Google+ is not yet as big in terms of users as Facebook and Twitter, Google is throwing its full weight behind it. Read More→