Author Archive for Frank Faeth

How to reward employees

How Should Companies Reward Their Employees?

How to reward valued employees is a complex undertaking. Some companies feel that a mere well-timed “thank you” is sufficient. Others will equate reward to compensation.

Still others think that simply working for the leader in the industry is sufficient and they don’t have to address discontent.

After all, what do employees have to complain about? The discontent will go away. But it won’t. Read More→

The 5 Essential Qualities for a Technologist’s Personal Brand

Technologists are perhaps the least aware of all employees of the value of having a personal brand.

More important to them is getting a project done on time, completing development, going from test to production or ensuring the business has signed off on requirements.

Transcending Boundaries

"Personal brand for technologists"

Frank Faeth

Technologists need to transcend the perceived narrow boundaries of their job descriptions and develop a brand that communicates the value they add to the organization.

Today, brands are no longer the sole domain of companies. An individual’s brand is just as critical in promising value and trust to others in the company.

Tom Peters, the well-known author of “In Search of Excellence,” writes: “What is it that my product or service does that makes it different?” Translating this into personal branding, what do you do as a provider of technology services that makes you stand out and compel someone on the business side to work with you? Read More→