It’s true. Just think about Coke’s Big Idea of some 30 years ago. The company decided to change Coca-Cola’s formula and launched New Coke. Fans of old Coke were so enraged that the company completely backtracked. It’s considered one of the biggest blunders in corporate history. Little ideas we don’t hear about for obvious reasons.
As the creative director at my old agency often said, “There are no big ideas, or little ideas, only powerful ideas.” Read More→
It’s March and we’re celebrating Women’s History Month but 2018 is turning out to be the year of the woman.
In January, the Women’s March on Washington liberated thousands of women to move from the sidelines to the front lines. From#MeToo to #Timesup, women are demanding respect and more access to power in the workplace. Brands like Johnnie Walker are introducing women-themed products. Read More→
You’ve established your personal brand. How do you let the world know who you are and what you’re selling? Consider pitching a story to the media. But first you need to prepare to maximize your chances of being quoted and becoming a reliable source for reporters.
Not every interview or interaction with a reporter will result in an article. Some discussions are meant to foster a relationship and build the reporter’s confidence that you are a “good interview.” Read More→