Author Archive for Jeannette Paladino – Page 2

Sales declining on social media

Has Social Media Lost its Allure for Business?

If social media was a person, it would be about 15 years old – still an immature teenager, not even close to reaching its potential. Facebook officially launched in 2006 and would still be in grade school, trying to figure out what it wants to be.

Just when you thought you had figured out how to make money on social, you get the rug pulled out from under you as the youngster changes the rules on you. Read More→

Topic clusters to meet customer needs

Use Topic Clusters to to Boost Your SERPs

As search engines become more sophisticated in serving up results — called SERPs (search engine results pages) — they are looking beyond keywords and rewarding websites that use topic clusters. These are pillar topics with a clusters of subtopics relating to the core topics.

In crawling your site Google and other engines will view you as an authority if they detect these clusters. That’s assuming, of course, that the content is original, well written and adds value for your readers. Read More→

Seasons greetings and best wishes for 2018

Maya Angelou’s Writing Continues to Inspire

I’ve never failed to be touched by the many wise sayings sprinkled through the writings of the late poet, actor, activist, and writer, Maya Angelou.

She is no longer with us, but the beauty of her words and views on life continue to inspire. And inspiration and hope are what I believe we are all seeking during these troubled times at home and in the world. Read More→

Advertising, PR social media rowing in sync to meet client goals

Are Advertising and PR Still Relevant?

I remember the days when advertising people looked down at PR types. They had the mega budgets while the PR people toiled away on the leftovers writing press releases, arranging company events and the like.

Does Advertising Sell?

Advertising sells! Well, maybe not so much anymore as the preferred – and sometimes – only communications channel. Read More→