Author Archive for Scott Huntington

How to Monitor What Others Are Saying About Your Brand

monitor brand mentions

Monitor your mentions

One of the worst feelings as a small business owner or marketer is to realize your brand has been getting negative attention and you didn’t know about it.

Let’s say you finally get around to checking your TripAdvisor page and find that you had some customers who weren’t too happy. You would have loved to respond to them in a pleasant way to show your understanding and attempt to bring them back for another try.

However, you’re several years too late. The damage cannot be fixed, and who knows how many potential customers have used that negative review as a deciding factor in taking their business somewhere else. Read More→