Archive for Blogging

Topic clusters to meet customer needs

Use Topic Clusters to Boost Your SERPs

As search engines become more sophisticated in serving up results — called SERPs (search engine results pages) — they are looking beyond keywords and rewarding websites that use topic clusters. These are pillar topics with a clusters of subtopics relating to the core topics.

In crawling your site Google and other engines will view you as an authority if they detect these clusters. That’s assuming, of course, that the content is original, well written and adds value for your readers. Read More→

Fortune 500 use of blogs 2017

When Is a Blog No Longer a Blog?

Blogs are staging a comeback among the largest companies, according to the latest study of Fortune 500 social media usage. In its annual review, UMass-Dartmouth found that blog usage by the F500 has doubled in just two years to 42% from a low of 21% in 2015.

What constitutes a blog, has changed, though, and not necessarily for the better. It’s also troubling to find that more companies are closing off comments, thus eliminating an important channel for engagement with customers and prospects. Read More→

SlideShare repurposing content

Repurposing Your Content on SlideShare

I’m an evangelist for repurposing your content on SlideShare. I myself have gotten out the habit because you’re lulled into believing the only social network that really counts is Facebook.

But SlideShare, owned by LinkedIn, will attract many new visitors to your blog and website. My 10 uploads have generated over 25,000 views. Read More→

Gone Fishin’ (Not Really, But Taking a Break)

I’m enjoying some downtime visiting friends and relatives. Landed in my hometown of Manhattan (NY, of course) and taking in the sights and theater, Mostly Mozart concert series, etc.

I’ll be back after Labor Day. Enjoy your summer!