As search engines become more sophisticated in serving up results — called SERPs (search engine results pages) — they are looking beyond keywords and rewarding websites that use topic clusters. These are pillar topics with a clusters of subtopics relating to the core topics.
In crawling your site Google and other engines will view you as an authority if they detect these clusters. That’s assuming, of course, that the content is original, well written and adds value for your readers. Read More→
I’m an evangelist for repurposing your content on SlideShare. I myself have gotten out the habit because you’re lulled into believing the only social network that really counts is Facebook.
But SlideShare, owned by LinkedIn, will attract many new visitors to your blog and website. My 10 uploads have generated over 25,000 views. Read More→
I’m enjoying some downtime visiting friends and relatives. Landed in my hometown of Manhattan (NY, of course) and taking in the sights and theater, Mostly Mozart concert series, etc.
I’ll be back after Labor Day. Enjoy your summer!