Archive for Blogging – Page 2

SlideShare repurposing content

Repurposing Your Content on SlideShare

I’m an evangelist for repurposing your content on SlideShare. I myself have gotten out the habit because you’re lulled into believing the only social network that really counts is Facebook.

But SlideShare, owned by LinkedIn, will attract many new visitors to your blog and website. My 10 uploads have generated over 25,000 views. Read More→

Gone Fishin’ (Not Really, But Taking a Break)

I’m enjoying some downtime visiting friends and relatives. Landed in my hometown of Manhattan (NY, of course) and taking in the sights and theater, Mostly Mozart concert series, etc.

I’ll be back after Labor Day. Enjoy your summer!

Fortune 500 use of blogs 2017

8 Reasons Why Nobody Reads Your Blog

OK, that may be a bit of an exaggeration, but why aren’t more people reading your blog? In a recent Pulse story on LinkedIn, legal consultant James Bliwas gives five reasons why law firm blogs aren’t read. But they could apply to any blog. I’ve added three reasons of my own and then listed his.

As I’ve reviewed my own posts I can certainly point a finger at myself, too. See if any of these reasons apply to you. I know I could do better. Read More→

Blogging to write a book

The Art of Branding a Blog to Write a Book 

Branding a blog to write a book makes perfect sense because blogs are an integral part of brand building. Regular posts function to establish the authority of a business or person within a given marketing niche. So why not transform that established expertise into a book that could eventually be self-published to sell online or offer at speaking engagements?

A focused blogging path is one where what is written frames a discussion important to building a brand. Over time, a thoughtfully branded blog will contain regularly scheduled posts under a subset of topic categories. Consistency is important in meeting subscribers’ expectations. Read More→