Archive for Blogging – Page 2

Fortune 500 use of blogs 2017

8 Reasons Why Nobody Reads Your Blog

OK, that may be a bit of an exaggeration, but why aren’t more people reading your blog? In a recent Pulse story on LinkedIn, legal consultant James Bliwas gives five reasons why law firm blogs aren’t read. But they could apply to any blog. I’ve added three reasons of my own and then listed his.

As I’ve reviewed my own posts I can certainly point a finger at myself, too. See if any of these reasons apply to you. I know I could do better. Read More→

Blogging to write a book

The Art of Branding a Blog to Write a Book 

Branding a blog to write a book makes perfect sense because blogs are an integral part of brand building. Regular posts function to establish the authority of a business or person within a given marketing niche. So why not transform that established expertise into a book that could eventually be self-published to sell online or offer at speaking engagements?

A focused blogging path is one where what is written frames a discussion important to building a brand. Over time, a thoughtfully branded blog will contain regularly scheduled posts under a subset of topic categories. Consistency is important in meeting subscribers’ expectations. Read More→

Fortune 500 blogging

The Downside of the Decline of Blogging Among the Fortune 500

The following post is based on studies conducted by the Center for Marketing Research at the University of Massachusetts as well as studies by other leading researchers.

Social media is rapidly changing the way business operates. Many firms have ventured into the world of social media in hope of generating greater revenues and profits as well as increased market share.

However, to our knowledge, little research has been done to look at not only the adoption, but also the replacement of a social media tool, like blogging, with a substitute or newer generation tool. Read More→

Freemium and Free Trial models

Can You Give Away Your Content and Still Make Money?

That’s a question that many business owners grapple with everyday. Giving away your knowledge or products and services and then starting to charge is called the “Free Trial” strategy.

The “Freemium” model is a strategy of continuing to give away your stuff while charging for upgrades or new products and services. Then there is simply the “pay for what you get” model.

Making Your Customers Mad

The problem is that consumers have gotten used to getting things for free because there is so much available on the web and social media. What might happen if you decided to start charging for what you’re now giving away for free? Read More→