Archive for Branding

LinkedIn Profile Professional Headline and Summary

Use Keywords in Your LinkedIn Profile

Have you looked at your LinkedIn Profile lately?

If the blurb under your photo (and you DO have a photo, right?) is simply your title and company, then you have some work to do.

The most important components of your Linked Profile are your Professional Headline and Summary so you want them to be rich in the keywords people are searching.

There is a disconnect if you aren’t using those words to describe who you are. You won’t hit the bullseye with a weak Profile.

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Customer service at a fine restaurant

Happy to be Seated 45 Minutes Late for Dinner

It’s easy to criticize restaurants because often the experience is so unpleasant. Delays in being seated, long waits for food to arrive, and waiters with scarce knowledge of the menu.

But recently friends and I had dinner at one of the hottest restaurants in New York and we were happy to be seated 45 minutes late for dinner. Read More→

LinkedIn has changed its Profile template

LinkedIn Finally Gets Your Profile Right

LinkedIn is my primary social network and, having just celebrated its 15th birthday, has finally gotten the design of member Profiles right.

Over time I haven’t been happy with several of LinkedIn’s changes, especially when a few years ago they decided to hide your contact information. They eventually undid that gaff by moving it in small type to the right of your Profile. But the new Profile design gets my thumbs up  Read More→

Apologize by sending a box of candy

Are Apologies Relevant Anymore?

The #MeToo movement was overdue. It’s about time that men and women who sexually harass, intimidate or otherwise try to make other people’s lives miserable are finally being taken to task.

The list of sexual predators from the doctor who abused Olympic gymnasts to a noted Hollywood producer who preyed on rising starlets is too long to list. Most have issued apologies – sort of. But do the weasel words like “…I’m sorry I caused pain” qualify as an apology?

Are apologies even relevant anymore? Read More→