Companies live and die by the strength and believability of their brands – what they want their organizations to be known for.
But in this digital age companies are struggling to control their brand essence and key messages as information – both good and bad – is shared across social networks around the globe in a matter of seconds, often diluting the power of their brands.
New technologies are transforming the way companies do business. But employees are underutilized as advocates of change. They are not being motivated to rally around the company’s mission and goals. Read More→
Have you looked at your LinkedIn Profile lately?
If the blurb under your photo (and you DO have a photo, right?) is simply your title and company, then you have some work to do.
The most important components of your Linked Profile are your Professional Headline and Summary so you want them to be rich in the keywords people are searching.
There is a disconnect if you aren’t using those words to describe who you are. You won’t hit the bullseye with a weak Profile.
It’s easy to criticize restaurants because often the experience is so unpleasant. Delays in being seated, long waits for food to arrive, and waiters with scarce knowledge of the menu.
But recently friends and I had dinner at one of the hottest restaurants in New York and we were happy to be seated 45 minutes late for dinner. Read More→