Archive for Branding

Women's History Month

In Celebration of Women All Year Long

It’s March and we’re celebrating Women’s History Month but 2018 is turning out to be the year of the woman.

In January, the Women’s March on Washington liberated thousands of women to move from the sidelines to the front lines. From#MeToo to #Timesup, women are demanding respect and more access to power in the workplace. Brands like Johnnie Walker are introducing women-themed products. Read More→

Sales declining on social media

Has Social Media Lost its Allure for Business?

If social media was a person, it would be about 15 years old – still an immature teenager, not even close to reaching its potential. Facebook officially launched in 2006 and would still be in grade school, trying to figure out what it wants to be.

Just when you thought you had figured out how to make money on social, you get the rug pulled out from under you as the youngster changes the rules on you. Read More→

Thank you note

Thank-You Notes Can Lead to New Business

One of the easiest and most effective ways to stay in touch is with the power of the personal note with a “thank you” to a business associate.

In research I’ve conducted, I ask the question, “How many of you send out personal notes?” I also ask, “How many of you receive personal notes or cards from clients or business associates.”

As a follow up, I ask, “Has anyone received notes of appreciation, and how does that make you feel?” I trust you know the answer to this last question.

It’s not only polite to send thank-you notes; it can lead to new business from appreciative recipients. Read More→

Switching airline seats

Is it Proper for Airlines to Bait and Switch Seats?

I’ve done some traveling in the past few weeks, mostly on Delta. I book my flights online and always pick an aisle seat, if one is available.

But I’ve noticed that when I hand in my boarding pass, the airline almost aways assigns me to a different seat, often in the back of the plane in a cramped center seat.

Because I ride economy class, I guess they feel they can push me around. It happened again on my return to Sarasota this past weekend. Read More→