Archive for Branding – Page 2

Thank you note

Thank-You Notes Can Lead to New Business

One of the easiest and most effective ways to stay in touch is with the power of the personal note with a “thank you” to a business associate.

In research I’ve conducted, I ask the question, “How many of you send out personal notes?” I also ask, “How many of you receive personal notes or cards from clients or business associates.”

As a follow up, I ask, “Has anyone received notes of appreciation, and how does that make you feel?” I trust you know the answer to this last question.

It’s not only polite to send thank-you notes; it can lead to new business from appreciative recipients. Read More→

Switching airline seats

Is it Proper for Airlines to Bait and Switch Seats?

I’ve done some traveling in the past few weeks, mostly on Delta. I book my flights online and always pick an aisle seat, if one is available.

But I’ve noticed that when I hand in my boarding pass, the airline almost aways assigns me to a different seat, often in the back of the plane in a cramped center seat.

Because I ride economy class, I guess they feel they can push me around. It happened again on my return to Sarasota this past weekend. Read More→

Publix customer service brand

Superior Customer Service Burnishes the Publix Brand

If you live in Florida, you no doubt shop at Publix, the largest employee-owned grocery chain in the United States, with sales of $34 billion and locations in seven southern states. Publix has a brand reputation for offering superior customer service.

The chain dominates the Florida market, but doesn’t take its leadership position for granted, offering two-for-one specials everyday, and active community engagement. Publix has a sign at its entrance proclaiming the amount money you will save shopping there for certain products instead of at competitor Walmart.

Read More→

Millennials don't buy from targeted ads

Millennials Reward Brands, Not Ads, on Social Networks

Most of the advertising on social networks aimed at Millennials is a waste of money. New research indicates that 71% of Millennials are not likely to buy from targeted, paid advertising that comes in their social network feed. Instead, they will buy from brands they like.

Thus, it’s essential for marketers to create social commerce programs — the intersection of e-commerce and social networking sites — that will increase engagement with this powerful buying group that recently surpassed Baby Boomers as the largest generation in the United States. Read More→