Archive for Branding – Page 2

Apologize by sending a box of candy

Are Apologies Relevant Anymore?

The #MeToo movement was overdue. It’s about time that men and women who sexually harass, intimidate or otherwise try to make other people’s lives miserable are finally being taken to task.

The list of sexual predators from the doctor who abused Olympic gymnasts to a noted Hollywood producer who preyed on rising starlets is too long to list. Most have issued apologies – sort of. But do the weasel words like “…I’m sorry I caused pain” qualify as an apology?

Are apologies even relevant anymore? Read More→

Rose is off the bloom of social media for Inc. 500

The Bloom is Off the Rose of Social Media for Inc. 500

After a decade or more of investing in social media, the bloom is off the rose of social media for the Inc. 500. Companies are asking, “Where is the ROI?”

According to the 2017 Inc. 500 & Social Media study by U-Mass, almost all respondents pointed to building brand awareness as the most effective use of social media.

Social media ROI is a central concern among CEO’s with more than half reporting some degree of concern about resources devoted to this channel, and if the returns warrant the effort. Read More→

There are no big ideas or small ideas only powerful ideas

There Are No Big Ideas Just Powerful Ideas

It’s true. Just think about Coke’s Big Idea of some 30 years ago. The company decided to change Coca-Cola’s formula and launched New Coke. Fans of old Coke were so enraged that the company completely backtracked. It’s considered one of the biggest blunders in corporate history. Little ideas we don’t hear about for obvious reasons.

As the creative director at my old agency often said, “There are no big ideas, or little ideas, only powerful ideas.” Read More→

Women's History Month

In Celebration of Women All Year Long

It’s March and we’re celebrating Women’s History Month but 2018 is turning out to be the year of the woman.

In January, the Women’s March on Washington liberated thousands of women to move from the sidelines to the front lines. From#MeToo to #Timesup, women are demanding respect and more access to power in the workplace. Brands like Johnnie Walker are introducing women-themed products. Read More→