Archive for CEO – Page 2

Why Every CEO Needs to be the Company’s Chief Communications Officer

CEO as chief communications officer

Social media as CEO megaphone

Participation in social media networks has exploded since I first wrote about the role of the CEO several years ago. Then, there was no Google+, which has hit the 500 million-member mark and continues to grow.

Facebook had 200 million members then and now claims 1.1 billion active users. Twitter was in its infancy and today is helping to fuel revolutions in the Middle East.

Where Are the CEOs?

With the growth of social networks, the threat of misinformation about a company going viral is an every day challenge that should be keeping CEOs awake at night. Read More→

Is This a New Trend – the Public Firing of Employees?

The CEO of AOL made news – the kind he didn’t want – when he fired the creative director of Patch, the local news service AOL runs for hundreds of towns.

Oh, and did I mention, he fired Abel Lenz on a conference call with 1,000 employees. CEO Tim Armstrong was describing the planned layoffs at the under-performing Patch. More than once he tells employees they should quit the company if they think this is a “joke.”

The public firing takes place at about the 2-minute mark, in the video below, in which he stops to say, “Abel, put that camera down right now! Abel, you’re fired. Out!”  Naturally, Twitter was on fire with comments on the hashtag #timarmstrong.

A Public Apology

The public brouhaha forced Armstrong to issue an apology to employees (which went public, of course) in which he said, Read More→

Inc. 500

Marketing Taking Over Social Media Function in Inc. 500

An interview with Dr. Nora Ganim Barnes, a Chancellor Professor of Marketing and Director of the Center for Marketing Research at the University of Massachusetts Dartmouth. The Center recently released its 6th Annual Benchmark Study of the Inc. 500

Based on your Inc. 500 study what are you finding that’s changing in social media?

It appears that the Inc. 500 are settling in and getting comfortable with their social media efforts. They are looking for tools that help move their companies forward and are considering social media measurement, ROI and future investments in these new communications strategies. Read More→

LinkedIn and Blogging Social Media Tools of Choice for Inc. 500

Companies in The Inc. 500 rank LinkedIn and blogging as the social media tools they use most often, according to the 6th Annual Benchmarking Study conducted by the University of Massachusetts, the Center for Marketing Research.

Inc. Magazine compiles the Inc. 500 list of the fastest-growing private U.S. companies annually. An infographic at the end of this post provides a visual summary of key findings.

More Active than Fortune 500

Of particular interest, a majority of CEOs (63%) are contributing content or taking ownership of social media, and believe new communications tools have been essential to the growth of their companies.

The current data documented that smaller companies (with $1 million – $3 million in revenues) are using social media more than the largest companies. For example, 44% of the 2012 Inc. are 500 blogging vs. just 23% of the Fortune 500. Blogging among the smaller companies also increased by a healthy 7% over 2011.

The use of Facebook and YouTube has dropped in the past year while both LinkedIn and Twitter have gained users. New platforms including FourSquare and Pinterest are inching up in usage. Ninety-two percent of the Inc. 500 are using at least one of the tools studied.  Read More→