Archive for Communicating Across Generations

Gen Z is walking away from social media

Uh, Oh. Social Media Losing its Allure for Generation Z

We probably could have anticipated it. Social media is losing its allure for so-called Generation Z, those born in the mid-1990s or later. Sure, they’re still posting, mostly to Facebook and Instagram, but 41% of this generation feel they’re wasting too much time on it.

In fact, 34% of Gen Z say they’re permanently quitting social media, and 64% are taking a break, according to new research from Hill Holliday, an agency within the Interpublic GroupRead More→

The wired water cooler is no substitute for face time

It Isn’t So Lonely Around the Water Cooler

Working virtually from home, at least part of the time, has become the norm in many companies. The more senior you are the more likely you have the authority to decide when and where you work.

Working virtually no doubt has its benefits: no long commute on the train, flexible hours, problem solving in your pajamas.

It’s gotten so prevalent that companies don’t even have offices for a lot of their staff and do “hoteling.” You call ahead and reserve an office when you absolutely must be there.

So, what’s wrong with this picture?

Read More→

culture of communication employee engagement

Creating a Culture of Communication

When companies fail, it may be because they didn’t provide products or services that met a market need. Or, they were mis-managed. But the primary culprit is often poor communication.

No matter what your work environment or your industry, if communication with employees is broken, you will never realize your corporate vision. What’s essential to success is creating a culture of communication. Read More→

Millennials don't buy from targeted ads

Millennials Reward Brands, Not Ads, on Social Networks

Most of the advertising on social networks aimed at Millennials is a waste of money. New research indicates that 71% of Millennials are not likely to buy from targeted, paid advertising that comes in their social network feed. Instead, they will buy from brands they like.

Thus, it’s essential for marketers to create social commerce programs — the intersection of e-commerce and social networking sites — that will increase engagement with this powerful buying group that recently surpassed Baby Boomers as the largest generation in the United States. Read More→