You’ve established your personal brand. How do you let the world know who you are and what you’re selling? Consider pitching a story to the media. But first you need to prepare to maximize your chances of being quoted and becoming a reliable source for reporters.
Not every interview or interaction with a reporter will result in an article. Some discussions are meant to foster a relationship and build the reporter’s confidence that you are a “good interview.” Read More→
I’ve never failed to be touched by the many wise sayings sprinkled through the writings of the late poet, actor, activist, and writer, Maya Angelou.
She is no longer with us, but the beauty of her words and views on life continue to inspire. And inspiration and hope are what I believe we are all seeking during these troubled times at home and in the world. Read More→
I remember the days when advertising people looked down at PR types. They had the mega budgets while the PR people toiled away on the leftovers writing press releases, arranging company events and the like.
Does Advertising Sell?
Advertising sells! Well, maybe not so much anymore as the preferred – and sometimes – only communications channel. Read More→