Companies live and die by the strength and believability of their brands – what they want their organizations to be known for.
But in this digital age companies are struggling to control their brand essence and key messages as information – both good and bad – is shared across social networks around the globe in a matter of seconds, often diluting the power of their brands.
New technologies are transforming the way companies do business. But employees are underutilized as advocates of change. They are not being motivated to rally around the company’s mission and goals. Read More→