Archive for Communications Strategy

Rose is off the bloom of social media for Inc. 500

The Bloom is Off the Rose of Social Media for Inc. 500

After a decade or more of investing in social media, the bloom is off the rose of social media for the Inc. 500. Companies are asking, “Where is the ROI?”

According to the 2017 Inc. 500 & Social Media study by U-Mass, almost all respondents pointed to building brand awareness as the most effective use of social media.

Social media ROI is a central concern among CEO’s with more than half reporting some degree of concern about resources devoted to this channel, and if the returns warrant the effort. Read More→

How to get quoted in the media

How to Get Quoted in the Media

You’ve established your personal brand. How do you let the world know who you are and what you’re selling? Consider pitching a story to the media. But first you need to prepare to maximize your chances of being quoted and becoming a reliable source for reporters.

Not every interview or interaction with a reporter will result in an article. Some discussions are meant to foster a relationship and build the reporter’s confidence that you are a “good interview.” Read More→

Seasons greetings and best wishes for 2018

Maya Angelou’s Writing Continues to Inspire

I’ve never failed to be touched by the many wise sayings sprinkled through the writings of the late poet, actor, activist, and writer, Maya Angelou.

She is no longer with us, but the beauty of her words and views on life continue to inspire. And inspiration and hope are what I believe we are all seeking during these troubled times at home and in the world. Read More→

Advertising, PR social media rowing in sync to meet client goals

Are Advertising and PR Still Relevant?

I remember the days when advertising people looked down at PR types. They had the mega budgets while the PR people toiled away on the leftovers writing press releases, arranging company events and the like.

Does Advertising Sell?

Advertising sells! Well, maybe not so much anymore as the preferred – and sometimes – only communications channel. Read More→