Archive for Communications Strategy

Networking can lead to new business

The Art of Networking That Gets Results

Summer will officially begin in a couple of weeks. Do you feel that’s a time to slack off on your business? After all, most potential clients will be away on vacation anyway.

But networking is year-round. And there is an art to doing it right as author Andrea Nierenberg advises in her new book Networking That Really Works.

It’s possible to meet people everywhere. They may not be prospects themselves but could be connected to others who are. You need to leave yourself open to the possibilities. Read More→

LinkedIn has changed its Profile template

LinkedIn Finally Gets Your Profile Right

LinkedIn is my primary social network and, having just celebrated its 15th birthday, has finally gotten the design of member Profiles right.

Over time I haven’t been happy with several of LinkedIn’s changes, especially when a few years ago they decided to hide your contact information. They eventually undid that gaff by moving it in small type to the right of your Profile. But the new Profile design gets my thumbs up  Read More→

Apologize by sending a box of candy

Are Apologies Relevant Anymore?

The #MeToo movement was overdue. It’s about time that men and women who sexually harass, intimidate or otherwise try to make other people’s lives miserable are finally being taken to task.

The list of sexual predators from the doctor who abused Olympic gymnasts to a noted Hollywood producer who preyed on rising starlets is too long to list. Most have issued apologies – sort of. But do the weasel words like “…I’m sorry I caused pain” qualify as an apology?

Are apologies even relevant anymore? Read More→

Rose is off the bloom of social media for Inc. 500

The Bloom is Off the Rose of Social Media for Inc. 500

After a decade or more of investing in social media, the bloom is off the rose of social media for the Inc. 500. Companies are asking, “Where is the ROI?”

According to the 2017 Inc. 500 & Social Media study by U-Mass, almost all respondents pointed to building brand awareness as the most effective use of social media.

Social media ROI is a central concern among CEO’s with more than half reporting some degree of concern about resources devoted to this channel, and if the returns warrant the effort. Read More→