Archive for Communications Strategy – Page 2

Fortune 500 use of blogs 2017

When Is a Blog No Longer a Blog?

Blogs are staging a comeback among the largest companies, according to the latest study of Fortune 500 social media usage. In its annual review, UMass-Dartmouth found that blog usage by the F500 has doubled in just two years to 42% from a low of 21% in 2015.

What constitutes a blog, has changed, though, and not necessarily for the better. It’s also troubling to find that more companies are closing off comments, thus eliminating an important channel for engagement with customers and prospects. Read More→

Thank you note

Thank-You Notes Can Lead to New Business

One of the easiest and most effective ways to stay in touch is with the power of the personal note with a “thank you” to a business associate.

In research I’ve conducted, I ask the question, “How many of you send out personal notes?” I also ask, “How many of you receive personal notes or cards from clients or business associates.”

As a follow up, I ask, “Has anyone received notes of appreciation, and how does that make you feel?” I trust you know the answer to this last question.

It’s not only polite to send thank-you notes; it can lead to new business from appreciative recipients. Read More→

The wired water cooler is no substitute for face time

It Isn’t So Lonely Around the Water Cooler

Working virtually from home, at least part of the time, has become the norm in many companies. The more senior you are the more likely you have the authority to decide when and where you work.

Working virtually no doubt has its benefits: no long commute on the train, flexible hours, problem solving in your pajamas.

It’s gotten so prevalent that companies don’t even have offices for a lot of their staff and do “hoteling.” You call ahead and reserve an office when you absolutely must be there.

So, what’s wrong with this picture?

Read More→

Gone fishin taking a break

Gone Fishin’ (Not Really, But Taking a Break)

It’s that time of year again. I’m back in my home town of New York visiting with friends, attending the Mostly Mozart Festival, and just having fun. I hope you’re enjoying your summer.

I’ll see you after Labor Day!