Archive for Creativity

Pablo text images

Become a Master at Creating Text Images

If Photoshop is a breeze for you, then read no further. This post is intended for people like me who are all thumbs when it comes to creating images for blog posts, social media networks, and presentations.

The good people at Buffer offer a tool called Pablo that enables you to quickly and easily create images imprinted with text. That’s what I did for the feature image above this post. Read More→

There are no big ideas or small ideas only powerful ideas

There Are No Big Ideas Just Powerful Ideas

It’s true. Just think about Coke’s Big Idea of some 30 years ago. The company decided to change Coca-Cola’s formula and launched New Coke. Fans of old Coke were so enraged that the company completely backtracked. It’s considered one of the biggest blunders in corporate history. Little ideas we don’t hear about for obvious reasons.

As the creative director at my old agency often said, “There are no big ideas, or little ideas, only powerful ideas.” Read More→

Narrative nonfiction is the new way of writing news

Writing Narrative Nonfiction that Tugs at the Heart

There’s no hard news anymore. At least not the way I was taught in journalism school and how I wrote up the news as a business reporter back in the day.

Even the newsiest of newspapers like The New York Times now report in a style that’s known as “narrative nonfiction.”

Reporting the what, when, where, why and how that I learned in journalism school still lurks within the lines of a breaking news story. But if you’re a writer, you’ll need to adapt to the growing popularity of narrative nonfiction that appeals to the emotions of your readers as well as their intellects. Read More→

Blogging to write a book

The Art of Branding a Blog to Write a Book 

Branding a blog to write a book makes perfect sense because blogs are an integral part of brand building. Regular posts function to establish the authority of a business or person within a given marketing niche. So why not transform that established expertise into a book that could eventually be self-published to sell online or offer at speaking engagements?

A focused blogging path is one where what is written frames a discussion important to building a brand. Over time, a thoughtfully branded blog will contain regularly scheduled posts under a subset of topic categories. Consistency is important in meeting subscribers’ expectations. Read More→