Archive for Creativity

There are no big ideas or small ideas only powerful ideas

There Are No Big Ideas Just Powerful Ideas

It’s true. Just think about Coke’s Big Idea of some 30 years ago. The company decided to change Coca-Cola’s formula and launched New Coke. Fans of old Coke were so enraged that the company completely backtracked. It’s considered one of the biggest blunders in corporate history. Little ideas we don’t hear about for obvious reasons.

As the creative director at my old agency often said, “There are no big ideas, or little ideas, only powerful ideas.” Read More→

Narrative nonfiction is the new way of writing news

Writing Narrative Nonfiction that Tugs at the Heart

There’s no hard news anymore. At least not the way I was taught in journalism school and how I wrote up the news as a business reporter back in the day.

Even the newsiest of newspapers like The New York Times now report in a style that’s known as “narrative nonfiction.”

Reporting the what, when, where, why and how that I learned in journalism school still lurks within the lines of a breaking news story. But if you’re a writer, you’ll need to adapt to the growing popularity of narrative nonfiction that appeals to the emotions of your readers as well as their intellects. Read More→

Blogging to write a book

The Art of Branding a Blog to Write a Book 

Branding a blog to write a book makes perfect sense because blogs are an integral part of brand building. Regular posts function to establish the authority of a business or person within a given marketing niche. So why not transform that established expertise into a book that could eventually be self-published to sell online or offer at speaking engagements?

A focused blogging path is one where what is written frames a discussion important to building a brand. Over time, a thoughtfully branded blog will contain regularly scheduled posts under a subset of topic categories. Consistency is important in meeting subscribers’ expectations. Read More→

Storytelling Amanda Palmer TED

Are You a Good Storyteller for Your Business?

Do you tell stories to your customers or give them a one-two sales punch right from the start? Are you a carnival barker or a Martin Luther King whose “I Have a Dream” story on the mount of the Lincoln Memorial sold millions on the morality of civil rights?

Amanda Palmer used the power of storytelling on Kickstarter to raise $1.2 million to produce her music album. As HubSpot recounted in a post on storytelling, the singer-songwriter dressed herself a kimono and, flipping handmade signs, explained she was a musician, who had parted ways with her record label because they told her the cost of her next album would be a whopping $500,000.

But she and her partners couldn’t finish producing the record on their own. She needed people’s help to get it off the ground. Read More→