If Photoshop is a breeze for you, then read no further. This post is intended for people like me who are all thumbs when it comes to creating images for blog posts, social media networks, and presentations.
It’s true. Just think about Coke’s Big Idea of some 30 years ago. The company decided to change Coca-Cola’s formula and launched New Coke. Fans of old Coke were so enraged that the company completely backtracked. It’s considered one of the biggest blunders in corporate history. Little ideas we don’t hear about for obvious reasons.
As the creative director at my old agency often said, “There are no big ideas, or little ideas, only powerful ideas.” Read More→
There’s no hard news anymore. At least not the way I was taught in journalism school and how I wrote up the news as a business reporter back in the day.
Even the newsiest of newspapers like The New York Times now report in a style that’s known as “narrative nonfiction.”
Reporting the what, when, where, why and how that I learned in journalism school still lurks within the lines of a breaking news story. But if you’re a writer, you’ll need to adapt to the growing popularity of narrative nonfiction that appeals to the emotions of your readers as well as their intellects. Read More→