Archive for Creativity – Page 2

Idea labs Bill Gross timing is everything

Timing Isn’t Anything, It’s Everything

Do you have a great idea for a new business or for your existing business? To quote Shakespeare, “Ripeness is all.” To quote Bill Gross, founder of Idealab, “Timing is everything.”

For almost 20 years, Idealab has tested many ideas at once and then turned the best of them into pioneering technology companies. Many of their companies went on to great success, but many failed and Bill Gross decided to find out why.

What he learned could help you launch your next big idea. Read More→

Susan Cooper

Use Images to Inspire Your Readers

We’ve all heard the phrase: “A picture is worth a thousand words.” This phrase alone ought to convey why an image or two added to a blog post or article will inspire your readers to continue reading to the end of the post.

You don’t need to buy an expensive image. Just be sure it relates to the subject matter. An image also helps to break up the content in a pleasant way. Images not only convey meanings, but also break up long blocks of words, making it easier on the eyes.

How To Choose

Read More→

Pablo create text images

Become a Master at Creating Text Images

If working with Photoshop is a breeze for you, then read no further. This post is for people like me who are all thumbs when it comes to creating images for blog posts, social networks and presentations.

The good people at Buffer have developed a tool called Pablo so that you can easily create images imprinted with text. That’s what I did for the feature image above this post. Read More→

How a brand intersects with all these communications channells

Is It Time to Refresh Your Brand?

Companies evolve and change over time. When was the last time you refreshed your brand promise? Does your brand represent your company now or who you were? If you haven’t thought about this lately, ask yourself these questions:

  • Is our brand still relevant?
  • Are we retaining customers and attracting new ones? If not, why not?
  • Do our customers understand and buy into our brand promise?
  • Does our visual brand create excitement and interest?
  • Does our brand represent who we are now or who we were? 

My colleague Carol Smith, president and creative director of Creative Source, and I discussed branding and addressed these questions yesterday in a presentation to the New York Society of Association Executives. (See our presentation below). Read More→