Archive for Customer Engagement

Fortune 500 ramp up use of corporate blogs and Instagram in 2018

Fortune 500 Pump Up Use of Blogs and Instagram

Blog usage is on the upswing for Fortune 500 companies. They are also ramping up their investment in Instagram to reach their targets.

A newly released UMass study of social media usage by this elite group of companies found that Instagram and blogging are the fastest growing tools even as top social networking platforms LinkedIn, Facebook and Twitter remain strong.

Facebook Still Go-To Network

Read More→

Customer service at a fine restaurant

Happy to be Seated 45 Minutes Late for Dinner

It’s easy to criticize restaurants because often the experience is so unpleasant. Delays in being seated, long waits for food to arrive, and waiters with scarce knowledge of the menu.

But recently friends and I had dinner at one of the hottest restaurants in New York and we were happy to be seated 45 minutes late for dinner. Read More→

Networking can lead to new business

The Art of Networking That Gets Results

Summer will officially begin in a couple of weeks. Do you feel that’s a time to slack off on your business? After all, most potential clients will be away on vacation anyway.

But networking is year-round. And there is an art to doing it right as author Andrea Nierenberg advises in her new book Networking That Really Works.

It’s possible to meet people everywhere. They may not be prospects themselves but could be connected to others who are. You need to leave yourself open to the possibilities. Read More→

Rose is off the bloom of social media for Inc. 500

The Bloom is Off the Rose of Social Media for Inc. 500

After a decade or more of investing in social media, the bloom is off the rose of social media for the Inc. 500. Companies are asking, “Where is the ROI?”

According to the 2017 Inc. 500 & Social Media study by U-Mass, almost all respondents pointed to building brand awareness as the most effective use of social media.

Social media ROI is a central concern among CEO’s with more than half reporting some degree of concern about resources devoted to this channel, and if the returns warrant the effort. Read More→