Archive for Employee Engagement – Page 2

culture of communication employee engagement

Creating a Culture of Communication

When companies fail, it may be because they didn’t provide products or services that met a market need. Or, they were mis-managed. But the primary culprit is often poor communication.

No matter what your work environment or your industry, if communication with employees is broken, you will never realize your corporate vision. What’s essential to success is creating a culture of communication. Read More→

Publix customer service brand

Superior Customer Service Burnishes the Publix Brand

If you live in Florida, you no doubt shop at Publix, the largest employee-owned grocery chain in the United States, with sales of $34 billion and locations in seven southern states. Publix has a brand reputation for offering superior customer service.

The chain dominates the Florida market, but doesn’t take its leadership position for granted, offering two-for-one specials everyday, and active community engagement. Publix has a sign at its entrance proclaiming the amount money you will save shopping there for certain products instead of at competitor Walmart.

Read More→

Job interview

How NOT to Get the Best From a Job Candidate

I subscribe to HubSpot and consider it an outstanding source of marketing news. I often refer to their studies in my posts.

But a recent article entitled 5 Interview Questions to Assess Emotional Intelligence was dead wrong. Having interviewed many job candidates, I’ve discovered that the best approach is to bring out the best in a candidate. What is she proud of? What skills and experience will add value to the organization? Read More→

Employee engagement

The 5 Magic Keys to Employee Engagement

Employees will feel engaged if the company asks them to coalesce around an important goal, such as increasing revenue and profits, right? If the company succeeds, employees will be rewarded and feel valued. That’s seem logical on the face of it.

But management consulting firm DecisionWise says that goal not going to inspire employees to work harder or be more productive. Based on their years of advising companies on employee engagement surveys, 360-degree feedback, leadership, and organization development, the firm has identified what it calls the 5 Magic Keys to employee engagement. Read More→