Archive for Marketing

LinkedIn Profile Professional Headline and Summary

Use Keywords in Your LinkedIn Profile

Have you looked at your LinkedIn Profile lately?

If the blurb under your photo (and you DO have a photo, right?) is simply your title and company, then you have some work to do.

The most important components of your Linked Profile are your Professional Headline and Summary so you want them to be rich in the keywords people are searching.

There is a disconnect if you aren’t using those words to describe who you are. You won’t hit the bullseye with a weak Profile.

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LinkedIn has changed its Profile template

LinkedIn Finally Gets Your Profile Right

LinkedIn is my primary social network and, having just celebrated its 15th birthday, has finally gotten the design of member Profiles right.

Over time I haven’t been happy with several of LinkedIn’s changes, especially when a few years ago they decided to hide your contact information. They eventually undid that gaff by moving it in small type to the right of your Profile. But the new Profile design gets my thumbs up  Read More→

Rose is off the bloom of social media for Inc. 500

The Bloom is Off the Rose of Social Media for Inc. 500

After a decade or more of investing in social media, the bloom is off the rose of social media for the Inc. 500. Companies are asking, “Where is the ROI?”

According to the 2017 Inc. 500 & Social Media study by U-Mass, almost all respondents pointed to building brand awareness as the most effective use of social media.

Social media ROI is a central concern among CEO’s with more than half reporting some degree of concern about resources devoted to this channel, and if the returns warrant the effort. Read More→

Sales declining on social media

Has Social Media Lost its Allure for Business?

If social media was a person, it would be about 15 years old – still an immature teenager, not even close to reaching its potential. Facebook officially launched in 2006 and would still be in grade school, trying to figure out what it wants to be.

Just when you thought you had figured out how to make money on social, you get the rug pulled out from under you as the youngster changes the rules on you. Read More→