Archive for Marketing – Page 2

Sales declining on social media

Has Social Media Lost its Allure for Business?

If social media was a person, it would be about 15 years old – still an immature teenager, not even close to reaching its potential. Facebook officially launched in 2006 and would still be in grade school, trying to figure out what it wants to be.

Just when you thought you had figured out how to make money on social, you get the rug pulled out from under you as the youngster changes the rules on you. Read More→

innovation, new ways of doing things

Why Tying Your Shoes Right Matters

You may think that tying your shoes doesn’t merit much thought on your part. You learned how to tie your shoelaces in kindergarten, or maybe you were very bright and your parents taught you when you were three or four.

But TEDTalks thinks how you tie your shoes does matter and several years ago devoted its first-ever three-minute talk to the subject.

To date, the video has received amazing 6,244,805 million views. It shows that a lot of people are interested in learning new ways of doing things, even the most mundane of tasks like tying your shoes.  Read More→

SlideShare repurposing content

Repurposing Your Content on SlideShare

I’m an evangelist for repurposing your content on SlideShare. I myself have gotten out the habit because you’re lulled into believing the only social network that really counts is Facebook.

But SlideShare, owned by LinkedIn, will attract many new visitors to your blog and website. My 10 uploads have generated over 25,000 views. Read More→

Survey responses from one-question survey

Can You Get Valid Results With a One-Question Survey?

It isn’t nice, but I rarely stay on the line to answer the “brief” surveys that companies ask you to take after speaking to a customer service representative. Usually, the survey isn’t so brief and it’s tedious to respond to ranking questions.

But, on a recent call to Delta Airlines, I was asked to answer one question. I was intrigued — what was the question? — so I stayed on the line and it was this: “Would you hire the last person you spoke to at Delta Airlines?” Read More→