Archive for Marketing – Page 2

innovation, new ways of doing things

Why Tying Your Shoes Right Matters

You may think that tying your shoes doesn’t merit much thought on your part. You learned how to tie your shoelaces in kindergarten, or maybe you were very bright and your parents taught you when you were three or four.

But TEDTalks thinks how you tie your shoes does matter and several years ago devoted its first-ever three-minute talk to the subject.

To date, the video has received amazing 6,244,805 million views. It shows that a lot of people are interested in learning new ways of doing things, even the most mundane of tasks like tying your shoes.  Read More→

SlideShare repurposing content

Repurposing Your Content on SlideShare

I’m an evangelist for repurposing your content on SlideShare. I myself have gotten out the habit because you’re lulled into believing the only social network that really counts is Facebook.

But SlideShare, owned by LinkedIn, will attract many new visitors to your blog and website. My 10 uploads have generated over 25,000 views. Read More→

Survey responses from one-question survey

Can You Get Valid Results With a One-Question Survey?

It isn’t nice, but I rarely stay on the line to answer the “brief” surveys that companies ask you to take after speaking to a customer service representative. Usually, the survey isn’t so brief and it’s tedious to respond to ranking questions.

But, on a recent call to Delta Airlines, I was asked to answer one question. I was intrigued — what was the question? — so I stayed on the line and it was this: “Would you hire the last person you spoke to at Delta Airlines?” Read More→

Inc. 500 ROI

Inc. 500’s Social Media Conundrum: is the ROI There?

Despite its growing adoption by the Inc. 500, social media still confounds companies that are struggling to determine whether the ROI is worth their investment of time and money.

When asked to indicate their concerns about social media, respondents said their biggest worry is return on investment (59%) a 23% jump from last year, according to the University of Massachusetts’s Social Media and the 2016 Inc. 500 study.

This annual study by the school’s Center for Marketing Research analyzes and evaluates social media usage among the fastest growing small companies. Read More→