It isn’t nice, but I rarely stay on the line to answer the “brief” surveys that companies ask you to take after speaking to a customer service representative. Usually, the survey isn’t so brief and it’s tedious to respond to ranking questions.
But, on a recent call to Delta Airlines, I was asked to answer one question. I was intrigued — what was the question? — so I stayed on the line and it was this: “Would you hire the last person you spoke to at Delta Airlines?” Read More→
It was one of the worst screw-ups in the history of the Oscars. PricewaterhouseCoopers (PwC) and its predecessor firms have been tallying Oscar votes and preparing “the envelope, please” for 83 years. The assignment gives the firm access to entertainment power brokers and burnishes its brand. That is, until last night.
What would you do if your firm had made such a big blooper and gave the wrong envelope to the presenters who first announced that La La Land had won the Best Picture Oscar when it was actually Moonlight that won? Read More→
I don’t like to pick on organizations that are no doubt providing valuable services. But I cringe when companies advertise that they provide a solution, which is one of the most overused words in selling and advertising. A solution is defined as the act of solving a problem.
Even Inc. Magazine got it wrong in an article entitled “How to Go From a Product Company to a Solution Company.” Read More→