Archive for Media

Advertisers and networks harm relationships with customers

Are Advertisers Harming Their Relationships With Customers?

I regularly check NBC News online while I’m working at the computer. I like to keep up on breaking news. But in the last couple of weeks, I’ve been disappointed to see that NBC is now placing a commercial before every video on their site. Previously, you would go right to the story.

I’m not naive and I know that advertisers and broadcasters are in business to make a profit. But are they harming their relationships with their customers and viewers?

Is This Right?

A commercial precedes the story about the horrific massacre of nine congregants of a Charleston, South Carolina, church this past week. Read More→

Earned, owned, paid. social media

Maybe Social Media Isn’t the Way to Promote Your Business

Social media and organic traffic has become the sales funnel of choice for many businesses. Everybody (almost) is in love with social media. Way to go!

The Forgotten Channels

Yet you might attract more customers to your business if you adopted the use of the traditional channels of Earned, Owned and Paid media. (Thanks to Business Wire for the graphic above).

The Internet has spawned a whole new vocabulary. When I was starting out there was advertising and public relations. You paid for advertising and public relations — or publicity — was free (of course, it’s never free because a company has to pay people to generate PR). Read More→

Does it Make Sense for Your Business to Advertise on Twitter?

Have you considered advertising your business on social media? I’ve already written about Boosting Facebook posts, so I decided to explore the possibilities on Twitter. The above brief Twitter video describes their ad campaigns.

Promoted Tweets

Twitter offers a number of programs to push your tweets to the top of search results. How naïve to think I’d just show up organically when I searched “social media writer.” Ha! Read More→

New York Times Appoints Digital Pro to Engage its Readers

newspapersImagine The New York Times appointing an assistant editor for audience engagement.

Only 33, Alexandra MacCallum was described as a “business-side executive,” who will have a dual reporting role to the news and opinion editors.

My, how times have changed. Read More→