Archive for Media – Page 2

Does it Make Sense for Your Business to Advertise on Twitter?

Have you considered advertising your business on social media? I’ve already written about Boosting Facebook posts, so I decided to explore the possibilities on Twitter. The above brief Twitter video describes their ad campaigns.

Promoted Tweets

Twitter offers a number of programs to push your tweets to the top of search results. How naïve to think I’d just show up organically when I searched “social media writer.” Ha! Read More→

New York Times Appoints Digital Pro to Engage its Readers

newspapersImagine The New York Times appointing an assistant editor for audience engagement.

Only 33, Alexandra MacCallum was described as a “business-side executive,” who will have a dual reporting role to the news and opinion editors.

My, how times have changed. Read More→

Don’t Steal Quotes from Social Networks, Says 2014 AP Stylebook

2014 AP StylebookBloggers are both writers and publishers. We write our stories and then publish them for our subscribers and social networks just like any other news organization. We are the new wave of journalists.

If follows, then, that bloggers will benefit from the AP Stylebook that covers in great detail in over 500 pages what makes for good journalism. The 2014 edition just arrived on my desk. Note that AP has changed its guidelines to allow use of over as well as more than to indicate greater numerical value. Read More→

Hijack the news for blog post ideas

Hijack the News to Boost Your Blog Traffic

Do you rush to your Google Analytics at the stroke of midnight to check your traffic for that day? You aren’t alone.

But often your visit turns into disappointment when you learn that your blog didn’t move the needle. You wonder what you can do to increase traffic to your site. Read More→