Archive for Social Media

Fortune 500 ramp up use of corporate blogs and Instagram in 2018

Fortune 500 Pump Up Use of Blogs and Instagram

Blog usage is on the upswing for Fortune 500 companies. They are also ramping up their investment in Instagram to reach their targets.

A newly released UMass study of social media usage by this elite group of companies found that Instagram and blogging are the fastest growing tools even as top social networking platforms LinkedIn, Facebook and Twitter remain strong.

Facebook Still Go-To Network

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Pablo text images

Become a Master at Creating Text Images

If Photoshop is a breeze for you, then read no further. This post is intended for people like me who are all thumbs when it comes to creating images for blog posts, social media networks, and presentations.

The good people at Buffer offer a tool called Pablo that enables you to quickly and easily create images imprinted with text. That’s what I did for the feature image above this post. Read More→

Gen Z is walking away from social media

Uh, Oh. Social Media Losing its Allure for Generation Z

We probably could have anticipated it. Social media is losing its allure for so-called Generation Z, those born in the mid-1990s or later. Sure, they’re still posting, mostly to Facebook and Instagram, but 41% of this generation feel they’re wasting too much time on it.

In fact, 34% of Gen Z say they’re permanently quitting social media, and 64% are taking a break, according to new research from Hill Holliday, an agency within the Interpublic GroupRead More→

LinkedIn has changed its Profile template

LinkedIn Finally Gets Your Profile Right

LinkedIn is my primary social network and, having just celebrated its 15th birthday, has finally gotten the design of member Profiles right.

Over time I haven’t been happy with several of LinkedIn’s changes, especially when a few years ago they decided to hide your contact information. They eventually undid that gaff by moving it in small type to the right of your Profile. But the new Profile design gets my thumbs up  Read More→