Archive for Social Media

Gen Z is walking away from social media

Uh, Oh. Social Media Losing its Allure for Generation Z

We probably could have anticipated it. Social media is losing its allure for so-called Generation Z, those born in the mid-1990s or later. Sure, they’re still posting, mostly to Facebook and Instagram, but 41% of this generation feel they’re wasting too much time on it.

In fact, 34% of Gen Z say they’re permanently quitting social media, and 64% are taking a break, according to new research from Hill Holliday, an agency within the Interpublic GroupRead More→

LinkedIn has changed its Profile template

LinkedIn Finally Gets Your Profile Right

LinkedIn is my primary social network and, having just celebrated its 15th birthday, has finally gotten the design of member Profiles right.

Over time I haven’t been happy with several of LinkedIn’s changes, especially when a few years ago they decided to hide your contact information. They eventually undid that gaff by moving it in small type to the right of your Profile. But the new Profile design gets my thumbs up  Read More→

Sales declining on social media

Has Social Media Lost its Allure for Business?

If social media was a person, it would be about 15 years old – still an immature teenager, not even close to reaching its potential. Facebook officially launched in 2006 and would still be in grade school, trying to figure out what it wants to be.

Just when you thought you had figured out how to make money on social, you get the rug pulled out from under you as the youngster changes the rules on you. Read More→

Fortune 500 use of blogs 2017

When Is a Blog No Longer a Blog?

Blogs are staging a comeback among the largest companies, according to the latest study of Fortune 500 social media usage. In its annual review, UMass-Dartmouth found that blog usage by the F500 has doubled in just two years to 42% from a low of 21% in 2015.

What constitutes a blog, has changed, though, and not necessarily for the better. It’s also troubling to find that more companies are closing off comments, thus eliminating an important channel for engagement with customers and prospects. Read More→