Archive for Social Media – Page 2

Characteristics of a successful leader

Does the President-Elect Possess the Qualities of a Global Leader?

The election of Donald Trump to the Presidency of the United States has many people thinking, and even obsessing, about the qualities required to be the leader of the free world.

Over the course of my career, I’ve worked for good and bad leaders. I’ll open with what I consider a leader’s primary duty – to communicate his or her vision for the organization.

Some experts would say this is the second step in being a leader; first comes the vision. But without communications across, up, down and outside the organization, a leader’s vision will never be realized. Above all, a leader needs to be communicating a clear and consistent message. Read More→

Instagram study U.Mass

#Nike “Owns” Millennials on Instagram

You may have read the recent news that Twitter is shutting down Vine.  As The New York Times reported, one theory why is that “Instagram ate it.” The photo sharing site owned by Facebook has 500 million users and is growing exponentially, especially among Millennials.

Twitter launched Vine three years ago and has made rock stars of users who do back flips, balance stacks of things on their heads and amuse tweebs in 6-second videos. Now these stars are migrating to Instagram and other larger platforms where companies like Nike are luring in viewers, as reported in a recent study by UMass-Dartmouth’s Center for Marketing Research. Read More→

Blogging to write a book

The Art of Branding a Blog to Write a Book 

Branding a blog to write a book makes perfect sense because blogs are an integral part of brand building. Regular posts function to establish the authority of a business or person within a given marketing niche. So why not transform that established expertise into a book that could eventually be self-published to sell online or offer at speaking engagements?

A focused blogging path is one where what is written frames a discussion important to building a brand. Over time, a thoughtfully branded blog will contain regularly scheduled posts under a subset of topic categories. Consistency is important in meeting subscribers’ expectations. Read More→

Inc. 500 ratchets up social media engagement

Inc. 500 Ratchets Up Social Media Engagement

Social media engagement will surpass online advertising for the first time in the latest study of the Inc. 500 companies. These leaders say they will ratchet up their engagement with consumers. They forecast that social will generate more sales this year than advertising by 38% vs. 24%.           

This is a sharp departure from 2014 when online advertising garnered 40% support while social media platforms were favored by only 14%. Read More→