Archive for Writing

LinkedIn Profile Professional Headline and Summary

Use Keywords in Your LinkedIn Profile

Have you looked at your LinkedIn Profile lately?

If the blurb under your photo (and you DO have a photo, right?) is simply your title and company, then you have some work to do.

The most important components of your Linked Profile are your Professional Headline and Summary so you want them to be rich in the keywords people are searching.

There is a disconnect if you aren’t using those words to describe who you are. You won’t hit the bullseye with a weak Profile.

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Narrative nonfiction is the new way of writing news

Writing Narrative Nonfiction that Tugs at the Heart

There’s no hard news anymore. At least not the way I was taught in journalism school and how I wrote up the news as a business reporter back in the day.

Even the newsiest of newspapers like The New York Times now report in a style that’s known as “narrative nonfiction.”

Reporting the what, when, where, why and how that I learned in journalism school still lurks within the lines of a breaking news story. But if you’re a writer, you’ll need to adapt to the growing popularity of narrative nonfiction that appeals to the emotions of your readers as well as their intellects. Read More→

Business correspondence

Hey, Guys! Are You Talkin’ to Me?

Will everyone out there who thinks it’s cute, more personal, and likely to catch my attention — please STOP calling me “Hey,” or, worse, “Hey, Guys!” To buttress my point, I wish I had kept all the missives I receive that start “Hey, Jeannette.”

Like this one, “Hey Jeannette, I’m sure you get a ton of spammy submissions so I’ll get straight to the point…” Has informality in written communications gone too far?

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Fortune 500 use of blogs 2017

8 Reasons Why Nobody Reads Your Blog

OK, that may be a bit of an exaggeration, but why aren’t more people reading your blog? In a recent Pulse story on LinkedIn, legal consultant James Bliwas gives five reasons why law firm blogs aren’t read. But they could apply to any blog. I’ve added three reasons of my own and then listed his.

As I’ve reviewed my own posts I can certainly point a finger at myself, too. See if any of these reasons apply to you. I know I could do better. Read More→