Community Banks Can Leverage Employees as Brand Advocates

Tune in to Blog Talk Radio for my thoughts about how community banks can leverage employees as brand advocates and disinguish themselves from money center banks and regional competitors.   I was interviewed by Jeff Simpkins, host of this weekly internet radio show and head of Community Bank Consulting about how community banks can differentiate themselves from larger money center and regional banks.  But companies in every industry can team with their employees as brand advocates to provide better service and build their business through social media like Twitter, FaceBook and LinkedIn.  I also discuss this in other posts including “7 Steps to Making Your Employees Brand Ambassadors.”  I would love to hear from you about what your company is doing to leverage social media.

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