Digg Digg Helps Me Go Viral

[tweetmeme]My regular readers may notice a difference in my site. I’ve cleared out my left column (in WordPress parlance this is called the left skinny side bar) except for my photo. It’s not ego but the web is a personal medium so I’ve left it there.

But what’s also new is the floating icons in my blog’s background. It’s a WordPress plugin called Digg Digg.  It appears when you are reading the complete article in my Blog section. (See it on the red background to the left?). What’s cool is that you can’t make it go away. If you scroll down this blog post the icons follow you. YES!

The purpose is to entice my readers to click on one of the links so that my blogs get posted to social media sites which helps to boost my search rankings. I hope you don’t mind my sharing this little secret with you.

You know the usual suspects like Twitter, Facebook and LinkedIn. Click on the button and a blog  (or newspaper article) gets retweeted or posted to a reader’s account. But you may not be as familiar with the social bookmarking sites Reddit, Digg and StumbleUpon. They go a step further and let you vote for your favorites. It’s sort of a popularity contest. To briefly describe them:

Digg. This site describes itself as carrying the “best news, videos and pictures on the web as voted on by the Digg community.” If you like a blog, or news story you are reading you Digg it by clicking on the icon.

StumbleUpon. According to the site, “StumbleUpon helps you discover and share great websites. As you click Stumble!, we deliver high-quality pages matched to your personal preferences.”

Reddit. On this site, users submit content including new stories, blogs, and commentary and then readers vote it up or down. The posts with the most “up” votes reach the coveted first page.

In this humorous TED video, you’ll discover the power of these communities. Reddit founder Alexis Ohnian describes how Reddit voters helped the Greenpeace organization save humpback whales by voting to name Greenpeace’s symbolic whale “Mr. Splashy Pants.” At first Greenpeace didn’t like the name, for obvious reasons. But because the name was wildly successful with Reddit voters, and garnered a huge amount of publicity, “Mr. Splashy Pants” ultimately became the backbone of Greenpeace’s marketing campaign.

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  1. I agree with this philosophy but consider it an “advanced” degree in the social media marketing educational process for most. It’s difficult enough to get most people to effectively join the conversation on blogs, LinkedIn, forums, etc. and to use the proper etiquette. Let alone have them understand how to use Social Bookmarking (Digg, StumbleUpon and Reddit – also the previously infamous delicio.us). I would rather encourage the easier “Likes” and “Tweets” myself. Besides, these are the current in vogue buzz words and everyone wants to join in.

  2. Great story Jeannette. I loved the video too – An entertaining and educational presentation about Mr. Splashy pants. Platforms like Reddit and Digg are fantastic crowdsourcing vehicles.

    Not too long ago I noticed my animation website (animationPA.com) started receiving 30 or more hits every day. This is a site which was receiving zero hits for months. The sole source – much to my surprise – StumbleUpon!

  3. Catherine — I’m just beginning to really leverage these social bookmarking sites. I’m glad that StumbleUpon is working for you – next up Reddit and Digg!