Slowly, but surely, more companies are seeing the wisdom of enlisting their employees as brand ambassadors. I’ve written about this several times, including the post “7 Steps to Making Your Employees Brand Ambassadors”.
Employees are eager to help because if their company succeeds and grows, they will too. Employees who are actively engaged on social media as brand advocates help to burnish the company’s brand, they are motivated by being asked to take on the assignment, and customers receive better service.
CommProz.biz has identified 10 companies with outstanding brand ambassador programs. What companies would you add to their list?