will be delivering another roundhouse punch to members when it eliminates the Discussions app on October 31st. The behemoth wants you to have these discussions on your Wall.
So what happens to all those juicy discussions you’ve had over the years? Poof. Gone. So if you want to save them, better make plans to copy and store them someplace else.
Why a Blog is Essential
Facebook’s latest announcement – and fans are still reeling from all the recent changes (for the better?) – reinforces my oft-stated case that a business needs to have its own forum for discussions with customers and other stakeholders. And that forum is your blog. (Even Facebook has its own blog).
You own your blog and its content. Imagine someone coming to your website and arbitrarily taking down a couple of your pages and all its valuable content. Well, that’s just what’s happening. Facebook owns its site and, remember, you’re just a guest and another pair of eyeballs for Facebook advertisers.
Facebook explains in its Help section What happened to the Reviews and Discussions tabs on my Facebook Page?
ZDNet has a detailed story about this new change if you want to learn more about it.
Help With Your Blog
Write Speak Sell is built on a WordPress content management system. It is my website. When people refer to blogs they’re usually talking about a blog post. A post is an article like the one you’re reading now. So my website hosts content about me and my company as well as my blog posts.
I’m a fan of the WordPress platform because it is easy to go “under the hood” to make changes and add content and search engines love to reward new content. I recently became an affiliate for Bea Fields’ Become a Blogging Maniac program (Bea Fields was my blogging coach and she’s terrific). So if you’re interested in setting up a self-hosted blog, or become more proficient if you already have a blog, click on one of the two images at the bottom of the right column.
Take control of your own content and don’t be at the mercy of Facebook and other social networks that can make your discussions disappear without your permission. Start a website on a blog platform or link a WordPress blog to your existing website. You’ll be happy that you did.