Fortune 100 CEOs are Social Media Slackers, Says New Study

The website UberCEO (All Things CEO) conducted a study last month that we just discovered. The study of the Fortune 2009 list of the top 100 CEOs found:

  • Only two CEOs have Twitter accounts.
  • 13 CEOs have LinkedIn profiles, and of those only three have more than 10 connections.
  • 81% of CEOs don’t have a personal Facebook page.
  • Three quarters of the CEOs have some kind of Wikipedia entry, but nearly a third of those have limited or outdated information.
  • Not one Fortune 100 CEO has a blog.

This slide show will give you the details of the study. Pretty shocking how little engagement the top CEOs have in social media.

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  1. Do you think this is more of a statement about the CEO’s effectiveness or the value and effectiveness of social media? Does a CEO of a Fortune 100 company really need a blog?

    This reminds me of another media training story — the Citigate tale about one of our consulting firm clients, which had conducted a study about how tech-savvy CEOs were or weren’t. The consultant, thinking he was “off the record”, said to the reporter, “Most CEO’s don’t know where the on/off switch is for their computer.” That ended up as the article lead, much to the consultant’s chagrin, as CEOs were key to his client base.