The team’s owners scored big time with the leadership and enduring commitment to a philosophy that produces winners. It’s a lesson that other CEOs could emulate that I’ll discuss later in this post.
Twitter tweeted that in the final three minutes of the Super Bowl there were an average of 10,000 tweets per second. That is mind-boggling, really – 10,000 x 60 x 3 = 1.8 million tweets.
The Washington Post reported that sports fans sent about 11.5 million comments during last night’s game over social media networks (quoting All Things Digital), about six times higher than last year’s game. The Giants were interacting with fans on Twitter and Facebook before, during and after the game.
Eli Manning was the game’s MVP for leading his record-breaking fourth quarter comeback. But I want to talk about the team management’s leadership that has made the Giants one of the most respected franchises in sports history. It is a lesson for every company that wants to build the core competencies that will lead to success over the long haul.
It began in 1925 when Wellington Mara bought the NFL franchise Giants for $500. Over the years the Giants went through some very bad patches. But in the last 20 years the current ownership has honed a philosophy that you pick the right people, stick by them when things are tough and love your fans and players.
A Winning Philosophy
This philosophy has led to four Super Bowl victories, including this year when fans and media were calling for coach Tom Coughlin’s removal when the team lost four straight games. But the owners publicly continued to support their coach. They committed to him and their team and they were rewarded with the ultimate prize – the Lombardi trophy.
The Mara family still owns a half interest in the Giants, along with the other owner, Steve Tisch, from another respected New York family, (you can read about their leadership philosophies in a New York Times interview of the owners and Robert Kraft, owner of the New England Patriots who lost to the Giants 21-17).
The Giants fans are among the most rabid and loyal fans in football. The Giants have never had a “blacked-out” game. If a team doesn’t sell-out the game, it is not televised locally. The waiting list for season tickets is somewhere in the neighborhood of 10 years. Seven hundred fans paid $5,000 each to travel to Indianapolis for the Super Bowl.
In post-game interviews, the players, the owners and Tom Coughlin repeatedly mentioned how much the fans contributed to their victory.
Employees, like Giants fans, want to see their team succeed. Do you have a winning philosophy of hiring the right people, providing them with training and showing your love and respect for them? If you do, they will work their hearts out for you.