Since writing this post sometime ago, I have refined these guidelines. Please click on the tab “Guest Post Guidelines” for the newest version. Thank you.
I’ve been thinking that I should establish guidelines for guest posts on my blog, and have been tooling around the web and reading the guidelines of other folks who accept guest blogs. I wrote about this earlier and said I’d be drawing up a list of guidelines, so here they are.
It’s not that I’m such a big shot that people are clamoring to write for me and I’m holding them off with a stick. No, it’s more that I want to avoid miscommunications or hurt feelings when I receive a guest post (which I most likely have requested) and it’s not quite right for my blog.
These are not engraved in stone, so I’d appreciate your suggestions. Here goes:
- The post needs to align with my brand: social media and business writing that sells. Is your blog relevant to my audience? I reserve the right to make exceptions. Sometimes a piece is so good, even if it’s a little off the subject, that I’ll run with it.
- It should be from 400-1,000 words with an image supplied by the author, plus the author’s head shot..
- It needs to be well written (I know this seems obvious) and grammatically correct.
- Every guest post by definition is self-promoting but it can’t be an outright sales pitch.
- No affiliate links.
- Internal links should be limited to your own blog and to sources that support the article’s main points.
- My preference is for an original article. I’m agreeable to considering blogs that were previously published if they are chock full of information that would benefit my readers. But I need to know in advance so I can indicate the original source of the blog. The blog can’t infringe on anyone else’s copyrighted material.
- If I use a guest post, which links back to the author’s site, I’d appreciate a link back to my site.
- The author’s bio should be about 50 words with a link back to the writer’s site. It will go at the bottom of the post with a possible comment by me.
- If a guest post on my site receives comments, then the author should respond to each one. It’s only common courtesy
- It would be hard to think I wouldn’t publish a post because it doesn’t meet my criteria, but I do need to reserve that right.
So, what do you think? Anything to add?