How Can You Create Your Roll Off Your Tongue Elevator Pitch?

This is not the final word on elevator pitches, just a summary of Pat Weber’s key points from our previous interviews.  Pat http://www.prostrategies.com, wants to assure introverts in particular that an elevator pitch is just an initial conversation. What we know about these first talks is that it’s just not necessary to go deep. She is aware that both introverts and extroverts alike might have a tongue-tying elevator pitch for different reasons. I asked her therefore to summarize what she thinks would work for both styles to create an easy to speak elevator speech, which serves as an introduction. For my take on elevator speeches follow this link to where Pat interviewed me. To learn more about how Pat and I began our collaboration on LinkedIn, tune in to our discussion on Free Webinar Wednesdays: “Success Stories From the Trenches.”

"Patricia Weber"

Patricia Weber

[tweetmeme]When I am networking, I am who I am – an introvert with just so much energy.  I’m like a generator that needs to get refueled.  An introductory conversation is like that too. The elevator pitch is a easier when I just keep it short, focus on helping the other person understand clearly what I do and end it with something that will likely entice the person listening to want to know more. The conversation can continue later.

It’s really that easy. Planning is second nature to an introvert while speaking, speaking, speaking usually puts an extrovert in the zone. Either style can speak an elevator pitch fluidly like this:

Keep your pitch to around 100 words. As you hone it, write it out and chop, chop if necessary. That’s short.

Once you’ve honed a statement of what you do for a particular type client, focus on the benefit. You can get this by asking a few of your clients if you find yourself getting long winded. They’ll keep your focus on what you do, for who, to help with a problem.

Along with your name, offer something gives them more than your pitch. Direct them to your website or offer to help them so they want to know more.

My online friend Barbara Lopez is the Elevator Pitch Coach. That’s right, she coaches people with her process to help your introduction work in networking, at trade shows, and even on that elevator. Well she could “pitch” it that way but it wouldn’t get you to say, “Tell me more,” would it? Here is Barbara’s 30-second elevator introduction:

“When you give your networking commercial at events, or when someone asks you ‘what do you do?’, do you get nervous…or draw a blank?

I’m Barbara, The Elevator Pitch Coach with Brightfarm, and for over 5 years I’ve been helping professionals answer that question with high impact.  My clients love working with me, because I teach them a simple 4-step system for creating a winning self-introduction, insuring that they attract more clients in all of their networking efforts.

Don’t be nervous at your next networking event.  Share with me your toughest networking challenge, and I’ll give you a solution you can use right away.”

Short. Got it. Just 104 words.

What she helps whom with. You know all of it don’t you? Got it.

Finally is there a statement that has you wanting to learn more? Got it.

Introductions that pull people toward you don’t have to go on and on. Regardless of introvert or extrovert, like a generator, you can refuel the first conversation with someone when you get that “Tell me more,” comment from them. Either an introvert or extrovert will be happy for that! We introverts can go deeper and extroverts can talk at length.

Leading and inspiring introverts in business with coaching, training and eBooks, to live genuinely for the most success and fun. Business Coach for Introverts and Shy, Patricia Weber.  I think that sums it up succinctly.  But we’re not stopping here.

We want to collect good, memorable elevator pitches. You know the kind you hear when you are at a networking group where the facilitator goes around the room in some fashion asking each person for their introduction Then you hear one or two that have you say to yourself, “I really want to know more about that person.”

Would you leave yours in the comments below? I’m sure there are enough around that will allow us to compile them into a public report for your further learning.

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Comments

  1. Jeannette,
    Nice interview with Pat. The two of you have done a great job on this series. It’s a challenge to create a good elevator speech. I take away 3 main points from this article.

    1) Leave the person wanting to know more.
    2) Focus on benefits.
    3) Give them a way to contact you and offer to help.

    Nice job! Now, I’m off to read Pat’s interview of you!

  2. Hi Jeannette,

    I have enjoyed your interviews with Pat and good information to learn from escpecially when Pat said introverts can go deeper. I also think it is important to smile as it can generate added interest and help with nerves.

  3. Another great Elevator Speech post. Since you speak of introverts, and I happen to be one (proven by my mbti!) I’d say it is best for me to turn any attention away from myself and on to the person with whom I am speaking. This also helps my elevator speech. Since most people still don’t understand what a Parenting Coach does, I explain my work like this

    People who wish to lose weight might hire a personal trainer to help them overcome hurdles and achieve their goals. As a Parenting Coach, I do the same thing. I’m a personal trainer who assists parents to achieve goals and attain the dynamics of their dreams.
    I then go on to ask the parent: “If you could wave a magic wand, what is one thing you’d change about your personal or parenting role that would bring you greater fulfillment.”

    This open ended question usually shift a person’s energy and excite them. They also now understand what it is that I do.

  4. Thank you ladies – Sherryl, Susan, Keyuri – for your comments and additional insights.

    Keyuri, I want to clarify: are you submitting your elevator pitch for the ” good, memorable elevator pitches” collection?

    Pat

  5. Jeannette and Pat I think your cooperation is a good example of great results coming out of social media. Would you two even have known each other, let alone cooperated, if it wasn’t for Linkedin?

    And the fact that you are colaborating on writing about interesting and important subjects is an added plus. Keep up the good work!

  6. Interesting interview, I found it very helpful. I think it would be perfect if I will try this one. Thanks for the idea.