Pictures can communicate ideas with more impact than text, and that’s why infographics have become so popular.
Infographics are entertaining, engaging, visually appealing, and have better recall value than a blog post with all text.
But, from an SEO and business marketing perspective, do infographics really benefit your blog? Yes, they do.
Infographics have several key advantages. They can:
- Improve SEO. Infographics help your blog get better visibility in image search results.
- Generate inbound links. Not everyone wants to invest in their own infographics, so if you include an attractive one in your post chances are that readers who find the information relevant will use your infographic on their site, thereby generating inbound links.
- Build your brand. You can add your brand name to the infographic, thus enhancing your brand awareness. Whenever another site uses your infographic, their readers will learn about your brand as well.
- Leverage social media. You can gain maximum leverage from social sharing networks such as Pinterest and StumbleUpon. Users on Pinterest, the social media site for sharing visuals, love infographics, so you can attract both traffic and followers by pinning useful and interesting ones. We all know that social signals can help in improving your site’s search rankings.
- Generate more traffic. You can get additional links and traffic from infographic sharing sites as well.
The infographic here (courtesy Zabisco) illustrates several additional benefits.
Using Infographics Effectively
Ready to leverage infographics effectively for your blog? Here’s what you can do:
- Make it engaging: Don’t just jump on the infographic bandwagon unless you really have something meaningful to convey. An infographic needs to capture your readers’ attention and align with the message of your blog post.
- Summarize compelling data: Your infographic should highlight an interesting new trend. You need to perform careful analysis of the data to find a unique point of view. Piggyback on data from third-party sources, or conduct your own survey to identify trends.
- Create an interesting design: The whole point of featuring an infographic is its visual appeal. No matter how interesting your data may be, unless it is illustrated in an interesting manner, no one will read it. But, interesting doesn’t mean complex or confusing – keep it simple and easy to grasp. You can create an infographic using Flash or HTML5 to make it more interactive, instead of using a one-dimensional static image.
- Use SEO techniques on the infographic’s description: Feature the infographic within a blog post and include descriptive text. Include keywords, relevant phrases and backlinks to other posts within this description to aid your overall SEO efforts.
- Promote the infographic: Nothing sells unless you share it. Leverage social networks, PR, email and other marketing strategies to publicize your infographic. Along with Pinterest and Stumbleupon, you could also try Viral Content Buzz — a free tool that helps infographics go viral.
- Add an embed code to your infographic: An embed code enables readers to embed your infographic in their content while ensuring that you get a link back to your site. You can use a free WordPress plugin to generate an embed code.
So what are you waiting for? Do a search on a topic of relevance to your blog and you’re sure to find an infographic that you can download to help tell your story.
Emma-Julie Fox writes for Pitstop Media, a Vancouver based SEO company. Pitstop Media helps businesses across North America successfully increase their search visibility.