LinkedIn has finally rolled out its new Profile template to all its members. There are things I like about it, such as the ability to condense sections so you don’t have to wade through a member’s 50 groups to get to see the companies they’re following.
But I think LinkedIn is a little sneaky in hiding your Contact Information now. In the old template your contact information, including your company website, was immediately visible in large type under your Professional Headline. Now it’s in small type on a grey background, barely visible to the naked eye. And the only contact information you see is your LinkedIn URL.
My personal view is that LinkedIn is trying to keep your visitors on its site as extra eyeballs for their advertisers. But a Linkedin Profile, while extremely important to have, is no substitute for your own website. Why is it essential to have the name of your website in your LinkedIn profile? Your website represents your brand – what you want to be known for.
Adding Your Contact Information
LinkedIn allows you to add up to three separate links to your contact information. For example, you can link to your website but you might also want to link to your bio or blog posts. In fact, you can link to any URL. You could even link to a live chat agent as reported in a previous post on this site Generate Live Leads Through LinkedIn.
Here are the steps you need to take:
- Under your Professional Headline, click on “Contact Info” to view. You will see one or more fields already populated, depending on the contact information you had previously added to your profile. Add your Twitter account if you haven’t already.
- Click on “view/edit.” In the pop-up window, scroll down to fill in the contact information you want to show up on your profile, such as your email address, phone number and address. You can be selective in what you want to add.
- Under “Add a website or service” click on “Other.” You can include up to three URLs in your Contact Info. Type the name of your website (or other site) in the first box. Type the URL in the second box. Save. Repeat.
- When finished, Click “Save” and “Done editing.”
My website is Write Speak Sell. My blog posts are obvious in the center column. So I’ve used the second website window to link to my Blogs and Social Media page, because that’s what I’m selling. The third window links to my Work With Me page where people can learn more about my approach and services.
Here is how my Contact Information appeared in my old Profile.
Here is how my Contact Information appears in my new Profile.
In my opinion, the type is too small but we’ll have to live with it.