Ideal Clients: What Every Business Wants

My colleague Jeff Simpkins recently wrote a post, Ideal Clients, that was quite touching in its definition of an ideal client.  Jeff is CEO of Community Bank Consulting and Book Yourself Solid and here is what he said:

I am currently leading a group through a program called Book Yourself Solid.  The program is based on the book of the same name written by Michael Port.  I have modified the work for community banks and am seeing amazing results!

I have been a teacher/instructor, consultant/coach for nearly twenty years.  One of the things I love most about my work is when I am reminded how helping others be successful teaches me as much or more than I am teaching them.

I was working with someone earlier today on an exercise in which we describe our ideal clients.  Here is an answer I received:  “When I am working with an ideal client my heart overflows with warmth and love for them.”

It’s sometimes easy to forget that we do our best work when our hearts overflow with warmth and love!

Wishing you only ideal clients!

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  1. ‘ ideal client my heart overflows with warmth and love for them’
    I have never understood that how can heart will overflow with warmth and love for them – this is not just possible depending upon the nature of business.

    • Thanks for your comment. I do believe that you can have warmth and love for a client — especially when the client if performing a valuable service to the community, or when the client treats his agency well and especially when he treats his employees fairly. Warmth and love may be a little flowery, but it conveys how much respect and affection you can have for a client in a very collaborative relationship.

  2. Thanks, Randall. I believe bad clients can really shake your confidence and make your life miserable. Life is too short!

  3. Wow! I love getting feedback on blog posts. Thanks to all of you for the comments.

    We were talking about a concept called the “Red Velvet Rope Policy” introduced by Michael Port in his book Book Yourself Solid when the person said “my heart overflows with warmth and love for them.”

    The theory behind the Red Velvet Rope Policy is when you work with only ideal clients, you do your best work and have a more rewarding life.

    The comments here reminded me how blessed I am to be aware of the “Red Velvet Rope Policy” and to use it in my business.


    Jeff Simpkins