Is the load time of your website driving visitors — and Google — away from your website? Neil Patel, the young and wildly successful internet entrepreneur who writes the Quick Sprout blog, illustrates the consequences of load times on website rankings in the infographic below.
The ideal load time for a website is 2 seconds or under. Google offers a program called PageSpeed designed to optimize the performance of your website. According to Google, and they should know, “Fast and optimized pages lead to higher visitor engagement, retention, and conversions.” I checked out PageSpeed and it really is geared more to developers, although I did test the load time of my site while I was there.
My Website’s Performance
Here are the results that show my current load time at PageSpeed is 7.292 seconds.
At that load time, all my visitors should have left a long time ago. But that hasn’t happened. I decided to search my website using the Google Chrome browser and in three visits it consistently loaded in about 2 seconds.
My conclusion is that you can’t get yourself all tangled up in knots if your site doesn’t cut the mustard with these performance ranking services. You know your site is not performing well if you notice that the over-sized image on your landing page is hung up someplace in the sky before slowly drifting into view.
Check out Neil’s infographic for his very interesting analysis.