Is Your Website Losing Visitors and Lowering Your Website Ranking?

Is the load time of your website driving visitors — and Google — away from your website? Neil Patel, the young and wildly successful internet entrepreneur who writes the Quick Sprout blog, illustrates the consequences of load times on website rankings in the infographic below.

The ideal load time for a website is 2 seconds or under. Google offers a program called PageSpeed designed to optimize the performance of your website. According to Google, and they should know, “Fast and optimized pages lead to higher visitor engagement, retention, and conversions.” I checked out PageSpeed and it really is geared more to developers, although I did test the load time of my site while I was there.

My Website’s Performance

Here are the results that show my current load time at PageSpeed is 7.292 seconds.

Page speed for Write Speak Sell

My load time, before and after

At that load time, all my visitors should have left a long time ago. But that hasn’t happened. I decided to search my website using the Google Chrome browser and in three visits it consistently loaded in about 2 seconds.

So then I tested the performance of my site with three other services, GTMetrix (3.76 seconds), pingdom (2.04 seconds) and where I reached the magic number of 1.92 seconds load time.

My conclusion is that you can’t get yourself all tangled up in knots if your site doesn’t cut the mustard with these performance ranking services. You know your site is not performing well if you notice that the over-sized image on your landing page is hung up someplace in the sky before slowly drifting into view.

Check out Neil’s infographic for his very interesting analysis.

How Load Time Affects Google Rankings
Courtesy of: Quick Sprout

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  1. Interesting Jeannette.

    Did one of Google’s Page Tools tests and it says I scored 84 out of 100 – so there isn’t much to improve, according to Google.

    Don’t understand why they say so because my site is slow. Signed up for it so let’s see what happens next with Page Tools?

    • Catarina — Congratulations on your score. I think maybe we’ve all become so impatient with our own site’s (and others) load time because we spend too much time in front of the computer!

  2. There is so much to learn about having a functioning website! It takes me awhile to digest and learn the behind-the-scenes stuff, so I tend not to deal with it on a regular basis πŸ˜‰ I realized early-on to compress all my pictures, but other than that, I haven’t given loading-time much thought, but I do know I will give up on most sites if they take more than a few seconds to load.

    • Jeri — you publish a lot of images, so compressing them is a good idea. I do the same thing you do. If the site takes too long to load I’m off to another one. That’s why Neil’s analysis and infographic were so interesting to me.

  3. That was interesting. I just tested mine and it says I’m 85 out of a 100. That was cool There are few recommendations but nothing earth-shattering. πŸ™‚ Thanks for the head up on this. πŸ™‚

    • Susan — glad you have a perky website, always on call! You’re right, nothing earth shattering. But it’s nice to know your site is performing well.

  4. Yet again, you’ve brought up something I hadn’t thought of Jeannette. Thank you for that. I will certainly load up up G page speed and then test mine. I do think it’s a bit slow. I found yours came up straight away. I think the search engine and the time of day also affects the loading, but at least I should be optimizing the load time where I can. As Jeri said, there is so much to learn on the back end.

    • A.K., you bring up a good point. Time of day and the search engine you use does affect load speed. Also, I use cable for access to the internet and sometimes that’s the culprit.

  5. Excellent and valuable information. I’m just having a hard time figuring out how to access it. The only way I could see to do it is to REQUEST access. Guess that is right. Will let you know how it goes.

    Great score for YOU Jeannette.

    • Patricia — requesting access to PageView is pretty routine, so you should be good to go immediately. Thanks for the compliment about my score. I’m not getting too excited because all these services seem to have a different method of evaluating load time.