This is a corrected post.
Bypassing the Media
Its blog and tweets enabled Israel to take control of its message, bypassing traditional media. As I’ve written before, that is why it’s essential for every organization to have a blog. You become the publisher. You own and manage the content
Mainstream media quickly picked up on this extraordinary development and Gaza supporters soon took to the social media airwaves with their side of the story.
This morning, I tried to unsuccessfully access the IDF blog for an update but wasn’t able to. The site is no doubt being bombarded by visitors.
History in the Making
The Israel-Gaza conflct is escalating and may lead to ground war, which would be tragic for each country. But it may be the first conflict where the public – and traditional media — gets the news first from each country via social media.
Here are screen shots I took yesterday when I could still access the IDF blog.