[tweetmeme]Social Media Examiner has just issued 2011 Social Media Marketing Industry Report. In its third year, the report is now able to make a number of interesting comparisons to prior years — what’s growing and what’s not and the most important issues to social media marketers. Below is a page from the report with key findings. Not surprising, the companies that have invested heavily in money and human resources building their presence on social media want to know: what’s the payoff?
The respondents were asked these three questions:
- How do I measure the effect of social media marketing on my business?
- How do I integrate and manage all of my social media marketing activities? (This moved to #2 this year from #9 in 2010.)
- What are the best ways to sell with social media?
As a blogger, I was pleased to learn that blogs are the fourth most used social media tool, as ranked by 68% of the respondents. Facebook, at 92%, is the giant, as expected. Next are Twitter at 84% and LinkedIn at 71%. You’ll find many interesting findings in the report which you can download at Social Media Examiner.