Just Out: 2011 Social Media Marketing Industry Report

[tweetmeme]Social Media Examiner has just issued 2011 Social Media Marketing Industry Report. In its third year, the report is now able to make a number of interesting comparisons to prior years — what’s growing and what’s not and the most important issues to social media marketers. Below is a page from the report with key findings. Not surprising, the companies that have invested heavily in money and human resources building their presence on social media want to know: what’s the payoff?

The respondents were asked these three questions:

  1. How do I measure the effect of social media marketing on my business?
  2. How do I integrate and manage all of my social media marketing activities?  (This moved to #2 this year from #9 in 2010.)
  3. What are the best ways to sell with social media?

As a blogger, I was pleased to learn that blogs are the fourth most used social media tool, as ranked by 68% of the respondents. Facebook, at 92%, is the giant, as expected. Next are Twitter at 84% and LinkedIn at 71%. You’ll find many interesting findings in the report which you can download at Social Media Examiner.

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  1. Thanks, Tom. Enlightened companies understand that employees are already on social media and they are using these channels to interact with them. They are also leveraging employees on social media by recruiting them to be brand ambassadors with their customers and potential customers. It is a whole new world out there!