Leveraging Social Media to Promote Your Business Successfully

[tweetmeme]I was fortunate today to be interviewed for the Blog Talk Radio Show “Reinvent U One Talk At A Time.”  The subject of my talk was Leveraging Social Media to Promote Your Business Successfully.  Click on the link if you’d like to tune in.

My hosts were Diana McCray and Patricia Rivera, pictured at right.  The theme was how small businesses can leverage social media and compete with much larger companies.  It’s become a more level playing field.  We discussed examples of how companies are using social media and among the questions I answered were:

  • How has social media changed the way companies communicate?
  • How do the social networks like LinkedIn, Twitter and Facebook differ?
  • Is one more important than the other?
  • How can companies involve their employees in social media?
  • Are traditional media, like newspapers, going to die off? Is there still a role for them?
  • How are companies using different media channels?
  • Is advertising dead?
  • How can entrepreneurs decide what social media to use when it’s all so confusing and time consuming?

Hope you enjoy the show!

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Comments

  1. Hi Jeannette,

    I just finished listening to your interview – awesome job and so valuable. First off, congrats on getting that interview. Your point about service companies not using social media as much as companies selling products brings out the fact that marketing services in general is more difficult than marketing products. It is much easier to market and sell and a green widget because it is more tangible than a service that is oftentimes customizable and more difficult to define. I am going to look for John Iwata’s You Tube video per your suggestions and am most interested in hearing what he has to say. Thanks for sharing that.

    And lastly, I am ALWAYS having WordPress issues and just joined the Linkedin group so thanks for that suggestion as well.