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  1. You hit the nail on the head with this one. They just don’t get it!

    I started a networking group earlier this year for small business people who want to do it yourself market on the Web. It is 65 strong.

    However, my ‘success’ stories are quite low even though I explain all the steps to take. At an early March meeting, I told the people exactly what they should do and how they could practice their social media skills. Two or three acted once initially and then dropped from the scene.

    At a follow up meeting I went through the same drill. I then asked why don’t you do what I teach you to do? The one word response was it is “intimidating”.

    Perhaps the answer therefore is fear of failure. Which can be interpreted to mean they simply aren’t that desperate as of yet! They are still holding on to the old beliefs and hoping for a rebound back to the ‘good old days’.

    I heard a chiropractor say at a recent presentation: You have developed strategies and skills that move you in a particular direction. You must develop new strategies and skills to move you into a new direction.

    We have always had to network to build relationships and business. The new strategy and skill set is using free social media tools to do that since that is where our ‘fish’ (a.k.a. customer prospects) swim.

    Michael